Country Manager - Education/ Master Agents

Position Summary

The position will lead the University’s enrollment growth in Vietnam. This position will oversee agent network expansion, develop market strategies, manage key partnerships, and lead high-level recruitment initiatives while directly contributing to enrollment targets.

This role requires a highly experienced professional who is based in Ho Chi Minh City and has a well-established, high-performing agent network across Vietnam, particularly in Ho Chi Minh City.

Key Responsibilities

Strategic Agent & Market Leadership (70%)

• Develop and execute Vietnam recruitment strategy aligned with institutional goals.
• Utilize and expand a strong existing agent network, particularly in Ho Chi Minh City.
• Identify and onboard high-quality new agents and institutional partners.
• Conduct advanced agent training, performance reviews, and strategy sessions.
• Strengthen relationships with key stakeholders including feeder schools and sponsors.
• Analyze market trends and competitor positioning.

Direct Recruitment & Market Expansion (30%)

• Lead major recruitment events, seminars, and institutional presentations.
• Engage directly with high-potential students and sponsors.
• Represent the University in high-level institutional meetings.
• Drive conversion strategies to increase enrollment yield.

 

Additional Leadership Responsibilities

• Develop annual recruitment and marketing plans with measurable KPIs.
• Manage recruitment budgets and activity planning.
• Build relationships with Education USA, the Ministry of Education, international schools, and sponsors.
• Support alumni engagement and ambassador initiatives.
• Ensure compliance with evolving regulatory frameworks.

Travel Requirements

• Frequent regional travel across Vietnam (50–60% during peak seasons).
• Occasional international travel to the U.S. or regional conferences.
• Must have a valid passport.

Mandatory Qualifications

• 4+ years of experience in international higher education recruitment
• Very strong and proven agent network in Vietnam, especially in Ho Chi Minh City
• Must be currently based in Ho Chi Minh City
• Excellent communication and presentation skills.
• Understands and adapts to US cultural norms as part of the working environment
• Fluency in Vietnamese and English required
• Flexible to US work hours and ability to meet early morning/late night
• Proven ability to meet recruitment targets and drive performance
• Must have experience in working with agents and have an extensive network
• Must work independently and provide input and direction for strategic planning and execution
• Team player