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Sr Product Analyst – Digital Customer Experience

Headhuntvietnam's ClientESS client
  • Ho Chi Minh
  • Food and Beverage
  • Online Marketing
  • Supervisor
  • Negotiable
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How this role is managed

ESS client

This opportunity is handled under our ESS service. We represent the client and may keep brand details confidential until later hiring stages.

Consultant team

Our consultants can support you with role details and the application process.

  • Huyen Doan

    Huyen Doan

    Research Trainee

  • Ngan Tran

    Ngan Tran

    Research Executive

  • Chi Nguyen

    Chi Nguyen

    Talent Acquisition Specialist

Job Description

Responsibilities

• Cooperate with Enterprise Digital Demand Creation team and regional/local BU digital marketing team to define DCX (digital customer experience) strategic plan together with manager.

• Provide digital marketing consulting analysis and share the best practice in the industry.

• Understand MarTech tools’ capability (which list in below application experience) and work with DCX PO (product owner) to define DCX product roadmap which including Website, Marketing Automation Platform, etc.

• Work closely with solution analysis/architect team for architect alignment.

• Work with PO, IT dev team and vendor to make sure product delivery by PI/Sprint planning.

• Provide data analytics to driven sales and marketing decision making and get business insight.

• OCM including user training & adoption to make sure better understand system functionality.

Requirement

• Bachelor’s degree in digital marketing, e-commerce or computer science related field.

• Fluent in English.

• Minimum 5 years’ digital marketing experience. Application

Experience preferred:

• Customer Journey Mapping

• Website DXP/CMS (WordPress/Adobe AEM/Sitecore/

• DAM/PIM (AEM/Bynder/Enterworks)

• SEO/SEM

• Marketing automation platform (Marketo/HubSpot/SF Marketing Cloud)

• Social marketing (Facebook/WhatsApp/WeChat/Line/etc.)

• Video/Livestream management

• Google Analytics

• DMP/CDP

• Microsoft Office, PowerBI

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