Sr Product Analyst – Digital Customer Experience

Responsibilities

• Cooperate with Enterprise Digital Demand Creation team and regional/local BU digital marketing team to define DCX (digital customer experience) strategic plan together with manager.

• Provide digital marketing consulting analysis and share the best practice in the industry.

• Understand MarTech tools’ capability (which list in below application experience) and work with DCX PO (product owner) to define DCX product roadmap which including Website, Marketing Automation Platform, etc.

• Work closely with solution analysis/architect team for architect alignment.

• Work with PO, IT dev team and vendor to make sure product delivery by PI/Sprint planning.

• Provide data analytics to driven sales and marketing decision making and get business insight.

• OCM including user training & adoption to make sure better understand system functionality.

Requirement

• Bachelor’s degree in digital marketing, e-commerce or computer science related field.

• Fluent in English.

• Minimum 5 years’ digital marketing experience. Application

Experience preferred:

• Customer Journey Mapping

• Website DXP/CMS (WordPress/Adobe AEM/Sitecore/

• DAM/PIM (AEM/Bynder/Enterworks)

• SEO/SEM

• Marketing automation platform (Marketo/HubSpot/SF Marketing Cloud)

• Social marketing (Facebook/WhatsApp/WeChat/Line/etc.)

• Video/Livestream management

• Google Analytics

• DMP/CDP

• Microsoft Office, PowerBI