Social Media Marketing Executive

Job Summary

As a Social Media Marketing Executive, you’ll be involved in the full contentproduction process — from capturing visuals to designing, editing, and publishing — across Headhunt Vietnam’s social media channels. You will also support recruitment-focused livestream campaigns and online branding initiatives. This role requires creativity, data-driven thinking, and a strong understanding of social media trends to effectively manage online communities and campaigns.

1. Key Responsibilities

Social Media Content Production & Management

• Participate in the end-to-end creative process — from concept development, photo/video shooting, visual selection, design, editing, and scheduling posts across LinkedIn, Facebook, Threads, TikTok, and other relevant platforms.
• Write engaging, brand-consistent captions and SEO-optimized blog articles for the company website.
• Produce short-form video content (e.g., Reels, TikTok clips, behind-the-scenes videos).
• Monitor engagement, respond to comments and messages, and help maintain a positive online community.
• Ensure consistency in brand tone, style, and messaging across all channels.

Campaigns & Livestreams

• Assist in planning and executing recruitment and branding livestream campaigns — from concept creation to technical setup and post-event content optimization.
• Collaborate with HR and recruitment teams on employer branding and digital marketing campaigns.
• Coordinate and participate in online and offline events to promote job opportunities and strengthen brand awareness.

Strategy, Analytics & Optimization

• Contribute ideas to the overall social media and content strategy, based on trends, audience insights, and platform updates.
• Track, measure, and analyze campaign performance using analytics tools (e.g., Meta Business Suite, TikTok Analytics, Google Analytics).
• Prepare performance reports and propose actionable recommendations to improve engagement, reach, and ROI.
• Stay updated on the latest social media trends, technologies, and best practices.

3. Qualifications

• Bachelor’s degree in Marketing, Communications, or related fields.
• 2–4 years of proven experience in social media, digital marketing, or employer branding.
• Passion for social media, branding, and recruitment marketing.
• Creative mindset with strong writing and visual storytelling skills.
• Familiarity with design and video editing tools such as Canva, CapCut, or Adobe Creative Suite.
• Basic photography and videography skills.
• Strong understanding of major social media platforms, algorithms, and content marketing trends.
• Data-driven mindset with the ability to interpret analytics and translate insights into creative improvements.
• Responsible, proactive, detail-oriented, and eager to learn.
• Excellent communication skills in both English and Vietnamese.

4. Core Competencies

• Creativity and attention to detail.
• Proactive and self-motivated.
• Strong collaboration and communication skills.
• Ability to manage multiple projects simultaneously.
• Analytical thinking and continuous learning attitude.

5. Benefits

• Competitive salary and performance-based bonus.
• Opportunities for professional growth in a dynamic, creative marketing environment.
• Annual leave, social and health insurance as per company policy.
• Internal and external training programs for skill development.