Key Account Manager

Location

Factory: Tan Uyen, Binh Duong

Reporting to

Managing Director (Vietnamese)

Job Purpose

The International Key Account Manager is responsible for developing, managing, and growing

strategic international accounts within the furniture sector. The role focuses on building

long-term partnerships with key distributors, retailers, and project clients, driving sustainable

revenue growth across multiple international markets.

Key Responsibilities

International Market Development

• Drive expansion in assigned international regions.

• Analyze market trends, competitive landscape, and customer needs in each region.

• Support the appointment and onboarding of new distributors or agents where required.

• Collaborate with internal teams to adapt product assortments and commercial strategies

to Clients’ needs.

Account Management & Growth

• Manage and develop a portfolio of key international accounts (distributors, retailers,

contract/projects).

• Build strong, long-term relationships with senior decision-makers and buying teams.

• Define and execute account plans to achieve sales, margin, and distribution targets.

• Identify upselling, cross-selling, and new business opportunities within existing accounts.

Commercial & Negotiation

• Lead annual negotiations with key accounts, including pricing, assortment, forecasts,

and commercial agreements.

• Prepare and manage sales forecasts and budgets for key accounts.

• Ensure profitability and alignment with overall company strategy.

Product & Project Management

• Work closely with product development, marketing, and supply chain teams to ensure

timely launches and availability.

• Support large-scale outdoor furniture projects (hospitality, residential, commercial) from

specification to delivery.

• Represent the company at international trade fairs, exhibitions, and customer meetings.

Internal Collaboration & Reporting

• Act as the voice of the customer internally, sharing insights and improvement

opportunities.

• Coordinate with customer service, logistics, and finance to ensure high service levels.

• Report regularly on account performance, risks, and opportunities.

Required Experience & Skills

Experience

• Minimum 5–8 years experience as a Key Account Manager or International Sales/Sales

Export.

• Proven experience in furniture

• Strong track record achievements international B2B accounts.

• Experience working with diverse cultures and markets.

Skills & Competencies

• Strong negotiation and commercial acumen.

• Excellent relationship-building and communication skills.

• Strategic mindset with hands-on execution capability.

• Ability to manage multiple accounts and markets simultaneously.

• Willingness to travel internationally on a regular basis.

Education & Languages

• Bachelor’s degree in Business, Marketing, International Trade, or similar.

• Fluency in English required; additional languages are a strong advantage.

What We Offer

• Opportunity to work with a premium / design-led furniture brand entering a new

growth phase.

• A globally connected, design-led commercial environment that offers daily collaboration

with international partners and cross-functional teams.

• High level of autonomy and international exposure.

• Competitive salary package with performance-based incentives.