Product Marketing Manager - Safety

Develop and implement country marketing mix strategy for the assigned product portfolio in accordance with the global and regional strategy:

·        Implement the global product strategy in the country in line with the relevant segment strategies;

·        Drive business and competitive intelligence with regards to the assigned product portfolio for the sub-region within the regional/global guidelines and process for business;

·        Support the country strategy implementation for the across segments with application and product support;

·        Drive lobbying and ensure the representation of company at standardizing committees for the assigned product portfolio on local level;

        Support management team on business planning for the assigned product portfolio.

Actively support Sales & Service to drive Net Sales and Global Gross Profit (GGP) of the assigned product portfolio within the country:

·        Provide technical and product support to Sales & Service for tenders as well as key account development / management activities;

·        Define counteractions to mitigate business risks for the assigned product portfolio;

·        Analyse and crosscheck the sales funnel and forecasting for the assigned product portfolio on the country level and conduct Win/Loss, installed base and funnel analysis and act if required;

·        Identify and drive regional/global marketing mix measures to ensure performance according to business plan, set priorities for action as well as the implementation and follow-up of the actions;

·        Support product approvals / regulatory affairs as well as product adaptation and customization on the local level;

·        Support non TSB product and quality related issues.

 

Provide input for the regional/global product strategy:

·        Ensure aligned and consolidated input in the regional/global product strategy in collaboration with the Regional Segment Managers and the Global Product Managers regarding to VOC/VOM.

·        Actively support the Regional/Global Product Managers in defining new products and the corresponding service concept in close cooperation with the Services Team as well as phasing out products in close cooperation with Sales & Service and Operations.

 

Provide operational marketing and sales & service support for the assigned product portfolio:

·        Actively manage the product launch in close cooperation with the Regional Segment Managers and other Marketing functions, Sales & Service, Operations and the Communication & Sales Marketing teams in the development and execution of the marketing plan;

·        Manage the assigned product portfolio on the Country level including the entire product lifecycle;

·        Drive content development for the assigned product portfolio and the relevant applications;

·        Provide 2nd level application and technical product support/training to internal/external commercial & service team.

·        Design and execute regular product and application trainings in the region.

        Be Assigned product Champion across local communities, NGO organizations