Commercial Director

About the job

• Develop and implement the overall commercial strategy for Cocoxim aligned with the Group’s direction.
• Manage and own full P&L for all domestic and international commercial activities.
• Define pricing, distribution, and trade strategies tailored to each region and sales channel.
• Lead OBL Business Development teams across regions EU, North Asia, VN, China,... to expand private label partnerships.
• Develop growth strategies, revenue targets, and trade policies per region: EU, North Asia, VN, China,...
• Ensure commercial efficiency, profitability, and market penetration by region.
• Develop and execute e-commerce growth strategies for the OBL segment (direct and via partners).
• Collaborate with online platforms, e-retailers, and trading partners to expand online market presence.
• Ensure integrated e-commerce operations, data, and processes within the overall commercial system.
• Provide strategic direction on brand positioning and trade marketing strategy in collaboration with the Cocoxim Marketing Director, ensuring alignment between brand identity, product strategy, and commercial goals.
• Approve and oversee overall marketing and trade programs from a P&L and ROI perspective, ensuring alignment with revenue growth targets.
• Ensure strong collaboration between Commercial and Marketing functions in portfolio planning, new product launches, and international market expansion initiatives.
• Provide strategic oversight of Cocoxim’s global commercial operations, ensuring data systems, KPIs, and reporting effectively support strategic business decisions
• Lead, coach, and develop Cocoxim’s commercial and marketing teams for performance and collaboration.
• In-charge of Corporate Branding of BTMi, BTM and others within Group
• Build succession pipelines and strengthen leadership capability within mid-management levels.

 

REQUIREMENT

• Bachelor’s degree or higher in Business Administration, Marketing, Economics, or related fields.
• MBA or international certification in Commercial Management or Leadership preferred.
• Minimum 12–15 years of FMCG experience, with at least 5 years in a Commercial Director or equivalent role.
• Proven P&L management and international market expansion experience across offline, online, and OBL channels.
• Preferably from beverage, natural food, or export-oriented FMCG sectors.
• Strong strategic and leadership capability.
• Excellent negotiation, change management, and multicultural communication skills.
• Fluent in English with the ability to operate in international business settings.
• Strong commercial and financial analytical capability.