Our client is the top 3 leading banks in Vietnam and one of the top 100 largest banks in Asia.
Ho Chi Minh
Job Information
Location:
Ho Chi Minh
Industry:
Banking
Function:
Marketing / PR / Advertising / Communications
Level:
Director
Salary:
Confidential
Date Posted:
18 days ago
Job Description:
Responsibilities:
Strategy planning
Product & segment marketing
Product & segment brand development
Manage functional specialties (content, media, art & design, visual merchandising)
Digital marketing
Market & customer insights
People management
Requirements:
Bachelor or Master
Fast learning, Good adaptation, Self-motivation
At least 7 years of experiences in marketing, with >=5 years in senior management roles that take direct responsibilities of the PnL and business strategies of the categories in-charge or at company level
In-charge or highly involved in brand management, trade marketing at FMCG organizations
At least 2 years experiences in finance/banking, insurance, fintech firms at senior marketing role
Studies economics, marketing, business administration
Profound knowledge of marketing theories and ability to apply marketing principles, marketing process in different categories or industries
Understand market & customer research methodologies, segmentation of existing & new to bank customers
Understand principles of brand building & brand management with a focus on brand positioning
Able to work with and manage marketing services firms (e.g: media agencies, creative agencies, digital mktg, event management, PR agencies)