Role Summary

The ideal candidate for this role: You are an intensely passionate educator who not only loves teaching but also teaching in the best possible way – not just to the brightest but also the struggling under-achievers. You will gladly go out of your way to bring the best to the learners and bring out the best in them.

Roles & Responsibilities

• Work in advertising tools to implement and optimize digital ads campaigns across all channels included but not limited to display/retargeting, video, mobile,
• Google SEM & PLA, Facebook/Tiktok/Youtube/Instagram Ads.
• Place and monitor media buys – and make adjustments as necessary to optimize the results daily.
• Evaluate digital ads performance – produce detailed reports on campaigns.
• Collaborate with APAC digital team, other departments & stakeholders (Sales & Customer delivery team) to understand customer behaviour and insight that
• could add value to ads TA segmentation and thus, increase the conversion rate from lead to sales.
• Research competitor’s online activities and new advertising trends that could benefit for business performance.

Skills Required

• Degree in Marketing management, business, advertising, communication, IT or similar.
• 3-5 years experiences working in digital advertising with proven track on successful ad campaigns in Google/Facebook/Tiktok/Instagram/Youtube.
• Passion and experience in edtech is a huge plus.
• Proficiency in the following: programmatic display, paid social and paid search.
• Have been working in all aspects of ad campaign management: campaign plan, setup, ad trafficking, optimization, reporting and analysis.
• Strong experience working with Ads accounts & tools, with understanding in pixel management.
• Ability to work under pressure, in fast-paced and deadline-driven environment.
• Ability to see problems, seek what can be improved, offer ways to fix all the roadblocks, test and learn on different methods to improve final results.