Responsibilities:

• Strategy planning
• Product & segment marketing
• Product & segment brand development
• Manage functional specialties (content, media, art & design, visual merchandising)
• Digital marketing
• Market & customer insights
• People management

Requirements:

• Bachelor or Master
• Fast learning, Good adaptation, Self-motivation
• At least 7 years of experiences in marketing, with >=5 years in senior management roles that take direct responsibilities of the PnL and business strategies of the categories in-charge or at company level
• In-charge or highly involved in brand management, trade marketing at FMCG organizations
• At least 2 years experiences in finance/banking, insurance, fintech firms at senior marketing role
• Studies economics, marketing, business administration
• Profound knowledge of marketing theories and ability to apply marketing principles, marketing process in different categories or industries
• Understand market & customer research methodologies, segmentation of existing & new to bank customers
• Understand principles of brand building & brand management with a focus on brand positioning
• Able to work with and manage marketing services firms (e.g: media agencies, creative agencies, digital mktg, event management, PR agencies)