JOB CONTEXT:

• Coordinate with Division Marketing in developing Marketing strategies and implementing Marketing activities
• Monitor and analyze market trends;
• Study competitors' products and services;
• Identify target markets and developing strategies to communicate with them
• Prepare and manage marketing plans and budgets
• Manage the marketing team

DUTIES & RESPONSIBILITIES:

1. Planning

• Lead the development and execution of marketing plans, with the objective of strengthening equities, relevance and awareness for brands with limited resources and distribution.
• Lead the development and execution of through the line programs aimed at creating relevance and driving consumption for brands handled
• Influence top-management decisions on budget and brand growth opportunities via thorough industry research and comprehensive financial analysis.
• Lead the conceptualization & implementation of company programs resulting in the brand’s significant increase in sales volumes and market share.

2. Product Marketing

• Manage Marketing-Initiated Activation categories ranging from Large-scale Events to Consumer promotions in different trade channels
• Lead cross-functional teams in spearheading a pilot Promo Management System that will monitor all inventories of promo-related items (Merchandising materials, Event-related items, etc.) in all Company Sales Offices nationwide.
• Manage all Activations of Brewery ranging from nationwide consumer & trade promotions, special events, annual programs, sponsorships, to co-marketing partnerships and other initiatives that exceeded targeted volumes while maximizing return of investments through strict implementation of a cost/case rate analysis and advanced evaluation metrics.
• Spearhead numerous consumer promotions that increased company's monthly outlet average volumes.
• Implement the Beer Tasting and Brand Focused Program that helped the brand penetrate new outlets

3. Competitive Analysis    

4. Digital Marketing

5. Organizational Team Development

JOB REQUIREMENT:

1. Education
   Bachelor's/University degree in Marketing or equivalent training.
2. Work Experience
   Well-experienced in the areas of Marketing with at least 3 years in similar position in beverages/wine/beer industries or FMCG.
3. Skills required
   • Thorough knowledge of Marketing techniques and concepts and business practices in Vietnam.
   • Think creatively
   • Effective English oral and written communication skills
   • Competency in Microsoft applications including Word, Excel.
   • Personnel management skill.