With support from Film Marketing Director,
create publicity and social media strategies for the Company’s releases.
Provide strategic insight into overall marketing communications strategy.
Nurture and retain excellent relationships with senior media,
television, writers, other media contacts, local celebrities, hot
bloggers and other influencers.
Research, develop, present and plan execution of innovative publicity
plans and compelling story ideas of individual movie launching campaigns
including but not limited to high profile publicity events, releases,
reviews, media promotion and social media activities.
Create and/or localize press materials; pitch and secure placement for movie releases in broadcast, print, radio and on-line.
Develop and manage social media campaigns and social media vendors for
channels such as Facebook, Twitter and other emerging word-of-mouth
platforms.
Monitor, capture, analyze, interpret and report social activity and
trends. Identify and act on opportunities and threats in user-generated
content, news and pop culture trends.
Define key performance indicators and implement measurement, analytics, and reporting methods to gauge success.
Continually track trends and scout new technologies and tactics to
stay current with the changing role of public relations in an evolving
digital/social media world.
Work closely with Film Marketing team in order to ensure all publicity
and social media communication aligned with creative and business
strategy.
Manage Publicity and social media budget and work with Film Marketing
Director or Title Manager to ensure spend fits in with wider marketing
strategy.
Coordinate with Distribution team to brainstorm and provide effective local title translations of all the releases.
Provide additional support to Film Marketing Director as assigned.
Job requirement
BA degree from an accredited college or university
and 5 years experience in communications, marketing, public relations,
digital media or advertising.
Demonstrated experience and a passion for the social technology
universe (i.e., Facebook, Twitter, YouTube, Instagram, Pinterest, etc.).
Broad knowledge in movie, entertainment and multi media industries.
Understanding of current key issues and industry challenges in media within and outside of the country.
Superb writing skills are an absolute ‘must-have’. Excellent communication and presentation skills
Highly creative with an appreciation for high quality and stylish creative work.
Confidence and effectiveness in working with senior executives and matrixed communication contacts.
Evidence of strategic approach and robust project planning.
Ability to cross-collaborate and work as a member of a team; aptitude
to develop and maintain strong working relationships with both internal
and external stakeholders.
Ability to work effectively under deadlines and juggle several assignments simultaneously.
Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required.
Energetic, with a great attitude.
A willingness to work flexible hours in a fast-paced, ever-changing business environment.