Create communication strategies to solve brand issues and maximize opportunities to achieve business goals
Work with research agencies on specific study projects to identify markets’ need gap or other relevant research served for communication strategy planning.
Undertaking research and analyzing data using specialist industry resources;
Identifying target audiences, learning and analyzing their insights to fulfill their needs’ gap through effective communication campaigns.
Planning and executing advertising campaigns and annual plans in line with overall communication strategy and business goals.
Effectively work with creative agency, in-house media team and media agency to create the best campaigns with most optimal cost.
Build and sustain strong relationship with operation team; effectively create strong internal communication to ensure best execution at stores’ level.
Evaluating the effectiveness of campaigns in order to inform future campaigns.
Monitor performance of previous and current campaigns and keep track of history data.
Ensure systematic collection, review and analysis of market information to identify competitor tactics, market trend and opportunities and challenges.
Effectively and systematically manage budget allocation and spending.
Job Requirements:
Master degree of Marketing / Business/ Management / Advertising
At least 5 years marketing communication experience.
At least 2 years working as brand manager / communication manager
Applicant must be a Vietnamese from 28 - 35 years old
English language: profficiency level in 4 skils: listening, speaking, reading and writting
Energy, stamina and the ability to work under pressure to meet deadlines and demanding targets.
High level of analytical and organizational skills.
Deep knowledge about marketing communication.
Enthusiasm to understand consumers’ insights and identify needs’ gap.
Excellence communication, interpersonal, proactive and team working skills.
Good attention to detail.
Good knowledge of computers and the ability to work well with numbers and statistics.