Job Purpose
- Handle
assigned category
- Define
category growth strategies, build short term and long term plas and propose
tactics to achieve growth targets, delivering volume, market share. Finalize
the budget allocated by brand within category
- Establish
and manage the annual plan of category. Ensure the brand goals and initiatives
are in line with category strategies
- Define
category growth targets and consolidate, allocate the brand growth target
within category.
- Oversea the
brand management in the
category and is
responsible for overall
category achievements that includes the volume, revenue, market
share, brand equity as well as profit and loss of category.
-
Lead,
guide, mentor and prioritize the work of brand managers; ensure the appropriate
tools for developments are readily available for execution.
- Monitor
the industry and competitive landscape to ensure category offerings continually
possess competitive advantages.
- Manage
the SKU rationalization and brand prioritization efforts in the category
- Identify
cross-leverage opportunities of brands in the category and lead the initiatives
in joint brand promotions/program to achieve better business results.
- Drives
the evaluations of financial returns on marketing spend.
- Follow
up and ensure DME used effectively and efficiently within category
- Work
closely with Sales, R&D and Finance in a cross-functional team to develop new
products: provide inputs on market and consumer to identify new product
innovation opportunities, develop business case and financials, execute
successful market launch
- Ensure cross
function coordination between
marketing and interfacing
departments and monitors
brand alignment throughout
the organization.
- Provide
category achievement progress to CMO and other top management
- Leads
the recruitment, performance and development/training program for brand manager
- Leads
process & systems development/improvement in the category
- Collaborates
with various functions setting & implementing the Brand’s OGSM
Job descriptions:
Strategic Planning:
- Build
Annual Marketing Plan for the assigned category.
- Build
Annual Marketing Plan for the assigned brand.
- Build
Annual communication Plan for the assigned brands within category.
Category Management
- Propose,
develop and conduct the Marketing program of assigned brand in category.
- Propose,
develop and monitor the implementation of activations that convey the brand
promise/value to consumers
- Establishing the
brand portfolio and
product portfolio in category
- Propose,
develop and monitor the implementation of the consumer activation or
promotions to build connection with consumers.
- Analyze the opportunities and propose the
development of new brand, new products within category
- Follow up and
analyze the development
of the assigned
category (brand health,
sales, market share, profit and loss) and propose suitable programs.
- Propose,
develop and implement tactical program to drive volume by periods, regions.
- Follow
up and ensure DME used in category and brands effectively and efficiently.
Creative & Marketing Research
Activities:
- Initiate
develop creative, media & research briefs and brief to Agencies.
- Work
and follow up with Agencies in developing TVC, packages, POSM, communication
vehicles that fit with product communication.
Project Management and Cross Function
Works
- Coordinate
and lead internal and external partners to ensure projects done properly and at
high quality.
- Coordinate
with Trade Marketing Managers and CDD to forecast sales and communication means
at channels.
- Coordinate
with other Departments for relative projects.
Marketing Intelligent
- Monitor the
industry and competitive landscape
to ensure category
offerings continually possess competitive advantages.
- Follow
up, visit markets and analyze feedback from customers, consumers, then propose
solutions.
- Build
relationship with suppliers, agencies and other partners to get competition information
as well.
People Management
- Build
a strong team that work well together.
- Set
up KPI to evaluate subordinators’ performance annually.
- Appraise
subordinators’ performance annually or on ad-hoc period.
- Supervise
BM and subordinates to ensure they handle their responsibilities at the highest
performance.
- Support
subordinates to carry assigned jobs better.
- Train
and coach subordinates to develop their knowledge, skills and competencies at optimal
level.
- Plan
& propose the training areas for subordinates to develop their competencies
that fit with their career path development.
Requirements:
- 3 to
4 years in
Marketing Manager/Marketing Director
position in FMCG, Beverage preferred with good achievement
and strong leadership
- Cautious,
diligent, having high working responsibility spirit, well-organized, creative.
- Major
in Marketing field, MBA preferred
- English
C level, good knowledge in computer skill
- Good
communication & negotiation skills
- Strategic
thinking
- Category
Management skills
- Brand
Management skills
- Consumers
Understanding
- Product
and brand concept development
- Market
Segmentation know ledges
- GTM
understanding
- Creativeness
- SWOT
Analytical Skills and problem solving
- Fundamental
finance
- Media
skills and research skill
- Good
leadership
- Be
creative within frameworks and rules