Report to Head of Sales & Marketing

Manage a team of 20 members.

1. Responsibilities :

To be responsible for developing and maintaining marketing strategies to meet agreed company objectives including accurate product pricing policies.
To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed
To oversee all marketing, advertising, and promotional activities
To oversee all advertising and promotional staff
Market intelligence from farmer level to C2 and C1 based on the bottom-up process.

2. Work activities :

Respond for Marketing activity (execute, implement and monitor) effectiveness
Lead Technical Crop Specialist team to ensure deployment effective all MKT in long terms at a field
Create the demand from Farmer throughout all MKT activity
Plan & deploy Marketing campaign/promotion to enhance the MPV brand to farmers
Apply social media tools (Facebook, youtube, websites…) to foster brand awareness
Plan & Implement Trade Marketing activity to create a sustainable channel and high visibility
Responsible for the marketing of company products and services to the right market and appropriate customers
Develop short to mid and mid to long-term visions and strategies of the agrochemical products portfolio while leading the planning and execution of market and brand growth.
Maintaining the brand image of the company as well as the products in the market place
Demonstrate technical marketing skills and company product knowledge
Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives
Budget management. To deliver all marketing activity within the agreed budget.
Controlling A&P budgets with F&A department in order not to incur A&P-related taxes
To achieve frequent, timely and positive coverage across all available promotional platforms
To conduct market research in order to identify market requirements for current and future products and make recommendations to the board of management
Maintaining relevant and up to date levels of technical and practical in-depth knowledge and experience on MPV’s products as well as competitor’s products
To develop and implement a company-wide plan to conduct pull activities as a priority on products, working with all departments for execution
To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity
Maintain professional internal and external relationships that meet company core values
Proactively establish and maintain effective teamwork relationships with all departments that support marketing/marketing has to support
Demonstrate leadership when working with subordinates and leading by example
Effective management of marketing executives to achieve desired work objective outcomes
Maintaining absolute confidentiality on all company related matters and discussing with the relevant persons for work purposes only

3. Other duties

Reducing layers in business operations
Report on new government policies and laws as well as international affairs that affects Vietnam as well as the Company
Develop a business development plan based on each region and each crop segment
Provide weekly and monthly reports to Head of Sales & Marketing.

4. Requirements

Knowledge and education level:

Graduated in Marketing or Plant protection/ Agriculture…
Working knowledge of Pesticide education market segments within an assigned sales regional.

Skills

Strong closing skills; - Proven oral, written, telephone and presentation skills. Strong interpersonal skills.
Supervisory or management experience, preferably of the sales staff.

Abilities :

Planning
Work independently
Risk management
Problems solving

#2577 Deputy Marketing Manager - Crop Protection Apply Form