Head of Media Marketing

Duties Include:

• Conception, development, and communication of strategies, ideas, and campaigns to improve and grow the existing business
• Reporting on weekly business performance to C-level stakeholders
• Conception, setup, launch, monitoring and optimization of new Facebook and Display campaigns
• Work with product teams to develop and execute online strategies to increase customer acquisition and retention.
• Hands-on analysis and manipulation of data to continuously improve conversion and ROI
• Hiring, coaching, and developing a team of world class paid social and display operators

Requirements:

• 3 years in online computational marketing, Facebook Ads (manual and dynamic) required, other display experience a plus
• Bachelor’s degree in Mathematics, Finance, Economics, Statistics, Computer Science or other quantitative field
• Demonstrated success in ingesting, analyzing, and presenting large datasets
• Proven ability to make data-supported decisions
• Very Strong Excel skills
• Detail-oriented
• Knowledge of multivariate testing and basic statistics/probability concepts a plus
• Knowledge of attribution for mobile marketing and app installs a plus
• SQL/Google Analytics/Facebook experience a plus
• Strong written and verbal communication skills