Head of Media Marketing
Duties Include:
- Conception, development, and communication of strategies, ideas, and campaigns to improve and grow the existing business
- Reporting on weekly business performance to C-level stakeholders
- Conception, setup, launch, monitoring and optimization of new Facebook and Display campaigns
- Work with product teams to develop and execute online strategies to increase customer acquisition and retention.
- Hands-on analysis and manipulation of data to continuously improve conversion and ROI
- Hiring, coaching, and developing a team of world class paid social and display operators
Requirements:
- 3 years in online computational marketing, Facebook Ads (manual and dynamic) required, other display experience a plus
- Bachelor’s degree in Mathematics, Finance, Economics, Statistics, Computer Science or other quantitative field
- Demonstrated success in ingesting, analyzing, and presenting large datasets
- Proven ability to make data-supported decisions
- Very Strong Excel skills
- Detail-oriented
- Knowledge of multivariate testing and basic statistics/probability concepts a plus
- Knowledge of attribution for mobile marketing and app installs a plus
- SQL/Google Analytics/Facebook experience a plus
- Strong written and verbal communication skills
