Job 395 Head of Marketing

Our client is leading in Advertisement/media

Create and manage all aspects related to local and global area marketing for the Client Cineplex brand in multi-channel marketing across disparate consumer and business segments.
Leadership and development of 9-person cinema marketingorganization along functional verticals: CRM/VOC, branding & strategy, online & interactive, concessions & program development, and creative support services
Identify, develop, and optimize advertising mix across various channels: OOH, mobile, digital and street
Develop and activate monetization strategy across various interactive channels: mobile, desktop, and social media
Lead online and offline concession and box office product conceptualization, creative, implementation, and optimization
Cultivate mutually-beneficial business relationships with local and international partners in various tactical and strategic marketingalliances
Develop fully-integrated pre- and post-launch marketingprograms for new cinema locations resulting in 3 successful new site launches
Collaborate with 30-plus member cinema management teams at 10 sites nationwide to create tailored global and local area marketingactivities
Successfully launched a comprehensive customer loyalty program
Manage external agency scope of work, contract negotiation, and key deliverables
Strategic contributions to disparate global client businesses internal and external stakeholders in preparation for Vietnamese market entry initiatives