Qualifications & Requirements:

• Experience: At least 2+ years of experience managing Amazon PPC campaigns.

• Technical Skills: Strong understanding of Amazon's advertising platform, including Sponsored Products, Sponsored Brands, and Sponsored Display.

• Analytical Mindset: Ability to interpret data trends and insights to make data-driven decisions.

• Tools: Proficiency in Amazon Ads Manager, Helium 10, DataDive, and Excel/Google Sheets for tracking and reporting.

• Attention to Detail: Ability to monitor and adjust campaigns with precision.

• Communication Skills: Ability to report performance insights clearly and provide strategic recommendations.

• Bonus Points:

o Experience with DSP (Amazon Demand-Side Platform).

o Knowledge of external traffic strategies such as Google Ads, Facebook Ads, and influencers.

o Experience in managing PPC across multiple Amazon marketplaces (EU, US, UK, etc.).

 

Key Responsibilities:

• Develop, execute, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).

• Conduct keyword research, bid adjustments, and negative keyword management to improve campaign efficiency.

• Monitor ACOS, TACOS, ROAS, CPC, CTR, and other key performance metrics to continuously improve profitability.

• Analyze data and generate reports to provide insights and actionable recommendations.

• Stay up to date with Amazon advertising trends, algorithm changes, and new ad features.

• Work closely with the content and design team to optimize ad creatives and landing pages.

• A/B test ad variations, campaign structures, and bidding strategies to find the best-performing setups.

• Manage budget allocation to maximize ad spend efficiency and overall profitability.

• Collaborate with the product team to align advertising strategies with product launches and promotions.