As the CORPORATE COMMUNICATIONS AND PUBLIC RELATIONS MANAGER, your primary role is being the custodian of all internal communication and media/public relations activity.

In fulfilling this role, you will help create communication & media plans and implement communication activities, track and analyze their performance while ensuring that the overall branding and strategic objectives of Company are met.

RESPONSIBILITIES/DUTIES

1. STRATEGIC PLANNING

a) Participates in the development and implementation of company-wide strategic communications planning.

b) Develops comprehensive communications strategies that support the overall strategic direction of the Company.

c) Assesses communications programs, report findings and recommend improvements.

d) Provide expertise and share knowledge on appropriate response to issues; assist with issues notes.

e) Provide expertise and share knowledge with internal clients on internal communications projects and media events.

2. CORPORATE REPORTING

a) Guides messaging in the development and management of the Company’s Annual Report.

b) Manages and reports on media measurement statistics (including ad equivalency value) in conjunction with external media monitoring service.

3. MEDIA RELATIONS

a) Manages proactive and reactive media relations to obtain and shape news coverage of the Company.

b) Acts as Company spokesperson and coordinates & prepares internal subject matter experts to act as Company spokespeople in response to media requests.

c) Oversees the development of story ideas.

d) Oversee the planning, coordination and execution of news conferences and other media events.

4. CRISIS COMMUNICATIONS

a) Responsible for the Crisis Communication Plan; updates, and management of crisis communications preparedness & activity for the Company.

b) Participates on the Emergency Response/Business Continuity Task Team.

5. SUPERVISION

a) Recruits and selects staff in compliance with Human Resources policies and procedures, and collective agreements.

b) Plans, organizes and coordinates formal and informal orientation and training for direct reports.

c) Conducts performance enhancement process in accordance with standard practice and collective agreements.

d) Initiates disciplinary process, within scope of authority and in consultation with Human Resources, in compliance with Company policies and standard practices and collective agreements.

e) Manages and allocates workload when necessary and helps define priorities, approving the use of overtime when necessary.

f) Approves vacation and other absences for all staff under direct supervision.

g) Ensures that coverage for all vacation and long-term absences for direct reports is in place.

h) Provides leadership by disseminating information, providing feedback, advising, and coaching.

REQUIREMENTS/QUALIFICATIONS

EDUCATION

Bachelor's degree in Communications, Journalism, Public Relations or relevant area of study.

EXPERIENCE

Minimum 5 years’ experience in public relations and communications positions.
Possess strong media relations.
Ability to build and maintain national and local media relationships.
Exceptional organizational and interpersonal skills.
Ability to perform duties in timely and efficient manner in a fast-paced environment.
Demonstrated leadership and business capability.
Ability to think strategically and effectively implement PR/communication plans.
Excellent verbal and written communication and interpersonal skills.
Ability to effectively manage multiple projects simultaneously.
Ability to work independently and in a team environment.
Creativity with an eye for detail and design and technical savvy.
Proven ability to work as a team player – must have strong collaboration and team building skills.
Must be available occasionally for unplanned events, including incident and crisis response.

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