MAIN SKILLS REQUIRED:

Basic requirements:

MAIN ACTIVITIES IN THE POSITION:

Develop a 3 – 5 year strategic plan and annual marketing plan for the responsible product families
Manage to development and implementation of locally relevant promotion and mass communication and merchandising program
Track key figures (sales, margin and market share, etc) of the responsible product families, and prepare proposal for eventual corrective action.
Manage to planning of product assortment development and price and channel strategy
Manage to continuous tracking the changes relate to the responsible product families -- consumer needs and preferences, competitive situation, etc.