JOB CONTEXT:

Coordinate with Division Marketing in developing Marketing strategies and implementing Marketing activities
Monitor and analyze market trends;
Study competitors' products and services;
Identify target markets and developing strategies to communicate with them
Prepare and manage marketing plans and budgets
Manage the marketing team

DUTIES & RESPONSIBILITIES:

1. Planning

Lead the development and execution of marketing plans, with the objective of strengthening equities, relevance and awareness for brands with limited resources and distribution.
Lead the development and execution of through the line programs aimed at creating relevance and driving consumption for brands handled
Influence top-management decisions on budget and brand growth opportunities via thorough industry research and comprehensive financial analysis.
Lead the conceptualization & implementation of company programs resulting in the brand’s significant increase in sales volumes and market share.

2. Product Marketing

Manage Marketing-Initiated Activation categories ranging from Large-scale Events to Consumer promotions in different trade channels
Lead cross-functional teams in spearheading a pilot Promo Management System that will monitor all inventories of promo-related items (Merchandising materials, Event-related items, etc.) in all Company Sales Offices nationwide.
Manage all Activations of Brewery ranging from nationwide consumer & trade promotions, special events, annual programs, sponsorships, to co-marketing partnerships and other initiatives that exceeded targeted volumes while maximizing return of investments through strict implementation of a cost/case rate analysis and advanced evaluation metrics.
Spearhead numerous consumer promotions that increased company's monthly outlet average volumes.
Implement the Beer Tasting and Brand Focused Program that helped the brand penetrate new outlets

3. Competitive Analysis

4. Digital Marketing

5. Organizational Team Development

JOB REQUIREMENT:

Education
Bachelor's/University degree in Marketing or equivalent training.
Work Experience
Well-experienced in the areas of Marketing with at least 3 years in similar position in beverages/wine/beer industries or FMCG.
Skills required
- Thorough knowledge of Marketing techniques and concepts and business practices in Vietnam.
- Think creatively
- Effective English oral and written communication skills
- Competency in Microsoft applications including Word, Excel.
- Personnel management skill.