Main tasks

• Identify, prioritize Shopper/Retail Environment (RE) Insights for specific RE (to be expert in the RE)
• Develop RE Strategy and 5Ps by RE bases in RE and shopper expertise/insights
• Adapt category promotion activity grid by RE and identify activities to grow the RE and customer
• Adapt Go to Market (GTM) plan by RE including selling story and 5Ps
• Define the Gross to Net (GTN) investment guidelines for the RE
• Develop 5P’s communication tools to CDT to execute the plans
• Analyze and plan to address gaps and opportunity from 5P tracking
• Work with Retail shopper marketing to develop a growth strategy, identify and lead RE Growth initiatives including shopper programs.
• Own RE perspective (identify gaps and solutions), within the monthly CBP discipline process.
• Develop robust RE Business analysis (e.g. SOM, Dist.) to be the expert on the business by RE
• Lead regular Return on Investment (ROI) and Return on Objective (ROO) review
• Develop and deliver Retail Category Development services to customers (category knowledge, category optimization, and joint category planning)
• Define Budget Review/Mid Year Review volume plan & Financial Goals by RE aligned with the commercial team

Requirements:
Experience

• Essential: Should have worked in the field in different rural and urban locations to know and understand the requirements of the market and the need of the field force on the ground. Should have experience in working in FMCG Sector.
• Desirable: Should have good knowledge and work experience in FMCG sector in Trade Marketing, Brand Management and Sales. Preferably should have experience of working in FMCG Companies in Sales and Marketing.
• No. of year experience: Should have 5 years of minimum work experience.

Education: Bachelor’s degree in the relevant majors.