Main duties & responsibilities:

A. Marketing Division

1. Responsibilities :

• To be responsible for developing and maintaining marketing strategies to meet agreed company objectives including accurate product pricing policies.
• To analyses customer research, market conditions, and competitor products/activities to identify needs and wants from customers as well as to grab the market opportunities.
• To oversee all marketing, advertising, and promotional activities.
• Market intelligence from farmer level to C2 and C1 based on the bottom-up process.

2. Work activities :

• Respond to Marketing activity (implement and monitor) &effectiveness
• Create demand from Farmer throughout above-the-line activities.
• Plan & deploy Marketing campaign/promotion to enhance the MPS brand to dealers and farmers.
• Apply media tools (Facebook, youtube, websites…) to foster brand awareness.
• Responsible for the marketing of company products and services to the right market and appropriate customers
• Develop short to mid and mid to long-term visions and strategies of the agrochemical products portfolio while leading the planning and execution of market and brand growth.
• Maintaining the brand image of MPS as well as MPS’ products in the market place
• Managing dumping prices through timely market feedback and prompt actions as well as strategies.
• Demonstrate technical marketing skills and company product knowledge.
• Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives
• Budget management. To deliver all marketing activity within the agreed budget.
• Controlling A&P budgets with F&A department in order not to incur A&Prelated taxes.
• Management of stock inventory to maintain healthy levels of stocks
• Create and manage import plans for products on an annual and seasonal basis.
• To manage the entire product line life cycle from strategic planning to tactical activities
• To conduct market research in order to identify market requirements for current and future products and make recommendations to the board of management
• Maintaining relevant and up to date levels of technical and practical in-depth knowledge and experience on MPS’ products as well as competitor’s products.
• To develop and implement a company-wide plan to conduct pull activities as a priority on products, working with all departments for execution.
• To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity.
• Maintain professional internal and external relationships that meet company core values.
• Demonstrate leadership when working with subordinates and leading by example.
• Effective management of marketing executives to achieve desired work objective outcomes.
• Maintaining absolute confidentiality on all company related matters and discussing with the relevant persons for work purposes only.
• Good knowledge and implementation of the Collective Labour Agreement, company regulations and maintain secrecy on issues related to Map

Other duties:

• Develop plans with MM, DGDs as well as HODs to expand MPS' business development based on each region and each crop segment.
• Other duties assigned by MM.

Authorization:

• On behalf of the company to make decisions within the Territory, and authority to make cross-functional decisions in partnership with peers of
• other functions.
• Right to make proposals concerning tasks/ mission in order to improve her works.
• Right to ask for better working conditions to fulfil her tasks and duties.

Relationships:

• Direct report to MM.
• Internal: All colleagues, Departments.
• External: Dealers, sub-dealers, farmers, Branch of PPDs at local and other Authority when required.

Requirements:

1. Knowledge and education level:

• Graduated in Marketing or Plant protection/ Agriculture/ Economy…
• Working knowledge of Pesticide education market segments within an assigned sales regional.

2. Skills:

• Strong closing skills; - Proven oral, written, telephone and presentation skills. Strong interpersonal skills.
• Supervisory or management experience, preferably of the sales staff.

3. Abilities :

• Planning
• Work independently
• Risk management
• Problems solving

4. Experience : 5 - 6 years in Marketing management