Position Description Summary :

-Responsible for facilitating the flow of category/channel information, expertise from both Sales & Marketing based on effective Trade promotion budgeting in line with rolling plans/strategies.

-Ensuring that category/channel strategies are supported with strong fact based arguments on an on-going basis.

-Analyzing shopper behavior to gain shopper insights into buying behavior.

Major Responsibilities / Accountabilities:

-Develop category/channel plan based on shopper insights/behavior and cascade down to Sales Field Force inline with category/Channel Strategy.

-Monitor and control utilization of Trade promotion budget for assigned category/ channel supporting Sales and Marketing in yearly objectives achievement.

-Establish and maintain strong network with other departments viz Marketing, Sales support, Sales and agencies to effectively initiate plans and help implementation of Sales force and agencies.

-Input promotion learning log 2013 of our own activities and promotions.

-Develop and manage POSM for related channel; initiate and help controlling stock in the channel - for hygiene stock at both LT, BV, KTA and distributors warehouses (product stock aging & product stock allocation)

-Monitor competitor activities in the channel / category providing insight to competitive advantage

-Other tasks/ projects based on assigned category/channel

 

Qualifications:

-University degree in Marketing, Business Administration or relevant fields

-2-3-year experience in sales/ marketing/ trade marketing

Influent in computer