Report to Head of Sales & Marketing

Manage a team of 20 members.

1. Responsibilities :

• To be responsible for developing and maintaining marketing strategies to meet agreed company objectives including accurate product pricing policies.
• To evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed
• To oversee all marketing, advertising, and promotional activities
• To oversee all advertising and promotional staff
• Market intelligence from farmer level to C2 and C1 based on the bottom-up process.

 

2. Work activities :

• Respond for Marketing activity  (execute, implement and monitor) effectiveness
• Lead Technical Crop Specialist team to ensure deployment effective all MKT in long terms at a field
• Create the demand from Farmer throughout all MKT activity
• Plan & deploy Marketing campaign/promotion to enhance the MPV brand to farmers
• Apply social media tools (Facebook, youtube, websites…) to foster brand awareness
• Plan & Implement Trade Marketing activity to create a sustainable channel and high visibility
• Responsible for the marketing of company products and services to the right market and appropriate customers
• Develop short to mid and mid to long-term visions and strategies of the agrochemical products portfolio while leading the planning and execution of market and brand growth.
• Maintaining the brand image of the company as well as the products in the market place
• Demonstrate technical marketing skills and company product knowledge
• Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives
• Budget management. To deliver all marketing activity within the agreed budget.
• Controlling A&P budgets with F&A department in order not to incur A&P-related taxes
• To achieve frequent, timely and positive coverage across all available promotional platforms
• To conduct market research in order to identify market requirements for current and future products and make recommendations to the board of management
• Maintaining relevant and up to date levels of technical and practical in-depth knowledge and experience on MPV’s products as well as competitor’s products
• To develop and implement a company-wide plan to conduct pull activities as a priority on products, working with all departments for execution
• To build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to customers, collaborate with others, solve problems creatively and demonstrate high integrity
• Maintain professional internal and external relationships that meet company core values
• Proactively establish and maintain effective teamwork relationships with all departments that support marketing/marketing has to support
• Demonstrate leadership when working with subordinates and leading by example
• Effective management of marketing executives to achieve desired work objective outcomes
• Maintaining absolute confidentiality on all company related matters and discussing with the relevant persons for work purposes only

3. Other duties

• Reducing layers in business operations
• Report on new government policies and laws as well as international affairs that affects Vietnam as well as the Company
• Develop a business development plan based on each region and each crop segment
• Provide weekly and monthly reports to Head of Sales & Marketing.

4. Requirements​

Knowledge and education level:

• Graduated in Marketing or Plant protection/ Agriculture…
• Working knowledge of Pesticide education market segments within an assigned sales regional.

Skills

• Strong closing skills; - Proven oral, written, telephone and presentation skills.  Strong interpersonal skills.
• Supervisory or management experience, preferably of the sales staff.

Abilities :

• Planning
• Work independently
• Risk management
• Problems solving