Strategy and Management:
- Define Lamido SEO strategy and define SEO team methodology;
- Work with Product teams and Editorial teams;
- Lead innovation of new ideas and strategies;
- Develop, generate and interpret periodic performance reports to perform ongoing site traffic analysis;
- Monitor organic search placement and evaluate the effectiveness of the overall SEO strategy.
Content Building :
- Use on-page techniques to build content strategy;
- Optimize on-page information including page content, meta tags, h tags, alt tags;
- Build internal linking strategies to disperse value throughout the whole site;
- Write professional web and marketing copy.
Link Building :
- Write high quality and engaging content on various topics;
- Perform outreach to websites, bloggers, businesses and social media influencers to request links and mentions;
- Define social media strategy and viral-marketing;
- Maintain detailed reporting on outreach and links obtained.
- Keyword analysis, research and development;
- Broad keyword analysis and selection of brand and longtail keyword combinations.
- Site Architecture
- Hands-on optimization; improving site and internal linking architecture, page construction, meta-data sculpting and site speed optimization.
- 4/5 years of SEO experience in relevant companies in the internet / e-commerce space;
- Good command of English;
- Able to read and understand optimization tags within HTML;
- Creative thinker with excellent article writing and content generations skills;
- Prior experience in managing websites/blogs is advantageous;
- Prior experience with different blogging platforms and basic CMS editing skills;
- Bachelor’s degree required.
- Highly organised, with strong time management and planning skills;
- Self-starter, enthusiastic and self-driven;
- Excellent communication skills, ability to present ideas in a clear and concise way;
- Passionate about producing top quality written material;
- Innovative and creative, with a concise and effective approach to problem solving;
- Analytical and inquisitive with excellent attention to details.