RESPONSIBILITIES:

Strategy and Management:

• Define Lamido SEO strategy and define SEO team methodology;
• Work with Product teams and Editorial teams;
• Lead innovation of new ideas and strategies;
• Develop, generate and interpret periodic performance reports to perform ongoing site traffic analysis;
• Monitor organic search placement and evaluate the effectiveness of the overall SEO strategy.

Content Building :

• Use on-page techniques to build content strategy;
• Optimize on-page information including page content, meta tags, h tags, alt tags;
• Build internal linking strategies to disperse value throughout the whole site;
• Write professional web and marketing copy.

Link Building :

• Write high quality and engaging content on various topics;
• Perform outreach to websites, bloggers, businesses and social media influencers to request links and mentions;
• Define social media strategy and viral-marketing;
• Maintain detailed reporting on outreach and links obtained.

Keyword research:

• Keyword analysis, research and development;
• Broad keyword analysis and selection of brand and longtail keyword combinations.
• Site Architecture
• Hands-on optimization; improving site and internal linking architecture, page construction, meta-data sculpting and  site speed optimization.

REQUIREMENTS

• 4/5 years of SEO experience in relevant companies in the internet / e-commerce space;
• Good command of English;
• Able to read and understand optimization tags within HTML;
• Familiar with most relevant front-end programming languages (i.e. HTML5, Javascript, CSS) their main characteristics and limitations;
• Creative thinker with excellent article writing and content generations skills;
• Prior experience in managing websites/blogs is advantageous;
• Prior experience with different blogging platforms and basic CMS editing skills;
• Bachelor’s degree required.

EXPECTED BEHAVIOUR

• Highly organised, with strong time management and planning skills;
• Self-starter, enthusiastic and self-driven;
• Excellent communication skills, ability to present ideas in a clear and concise way;
• Passionate about producing top quality written material;
• Innovative and creative, with a concise and effective approach to problem solving;
• Analytical and inquisitive with excellent attention to details.