• Responsible for increasing revenue by achieving sales objectives in existing and new accounts.
• Create and manage territory and account strategies to deliver on price and product mix objectives.
• Provide product recommendations, samples, technical support, pricing and service information on demand.
• Provide product quotes and actively utilize value-selling tools and skills.
• Uncover and assess customer needs and develop and execute Value Proposition (Aligning Value).
• Demonstrate products and/or services and provide assistance in the best application of product and/or services.
• Proactively identify new accounts using screening techniques, referrals, and prospecting to potential customers within territory.
• Develop a thorough understanding of market conditions (e.g., current customers, potential customers, competitors) in assigned territory, and develop a strategy to achieve revenue goals.
• Conduct territory analysis and planning to enable appropriate allocation of time to accounts and customers.
• Responsible for securing and maintaining distribution of products and/or services and maintaining effective agreements.
• Use account management skills to plan and execute customer marketing/growth programs for customers.
• Creatively develop new applications for product lines.
• Channel or Key Accounts Specific: Responsible for selling to a designated channel. May identify new opportunities within the channel for potential business. Also responsible for needs analysis, development, negotiation, sale, delivery, and postsale services to a group of clients.
• Participate in territory planning, customer planning and territory reviews. Develop and present SWOT analysis and make recommendations on products and growth opportunities.
• Maintain customer profiles and supply agreements.
• Establish pricing programs and strategies. Secure optimum product positioning within target accounts.
• Provide exceptional customer experience for business partners and prospects to develop long-term business opportunities.
• Navigate complex problems and structures to determine the best solutions for customer needs.
• Collaborate with other business units to evaluate volume, identify trends, ensure quality, and monitor budgets.