Job Summary (Indicate type and complexity of the challenges)
Lead the RM team, Business Planning Process (the commercial goal setting and monthly CBP discipline) and Retail Category Development process.
Develop, deploy and track 5P strategies by RE for country,
Develop shopper solutions based on robust RE, shopper and customer insight.
Synchronize consumer strategies and the RE’s shopper strategies to increase demand and trade support for our profitable growth
Responsible for Marketing activation for the country and have the touch point expertise to implement: Brand activation and Category demand creation; the activity grid and new product Go to Market for the subsidiary that is developed by Consumer Marketing in the Hub.
Business Partnership (Cross Functional who work closely )
Internal: Sales/ Consumer Marketing, CS&L, Finance
External: Customers, vendors, 3P agencies, store managers
Key Accountabilities (A collection of duties and/or responsibilities assigned)
Experience
Essential: Should have FMCG field experience which would give an overall understanding of Trade Marketing / Shopper Development
Desirable: Brand Marketing Management
No. of yrs of Exp reqd.: 10 years’ experience in
Professional Qualifications & Training
Essential: Bachelor/MBA specializing in Sales & Marketing
Desirable: Additional certification in Retail Marketing
Competencies
Leadership Competencies
Leadership Competencies
Essential: Developing and coaching, Analysis, Planning, team work and collaboration, relationship building, Business perspective
The job requires self-awareness, conceptual skills, imagination, commitment to talent development, pro-active thinking & action and comfort with speaking in public apart from analytical, communication, negotiation and good listening skills.
Desirable: Leading Change, Fostering experimentation, Encouraging Open dialogue
Functional Competencies
Essential: Trade Understanding, Promotional Effectiveness, Category management, Customer Negotiation, Financial Analysis, Consumer and Shopper Insight.
Desirable: Business & Financial Analysis, Supply chain Perspective, Strategic Thinking, Cross- Organizational Collaboration
Headhunter
028 3824 4745 thuy.pham@headhuntvietnam.com https://www.linkedin.com/in/thuy-pham-02883850/General Director
+84 (0)28 73001519 ext 201 nam.hoang@headhuntvietnam.com https://linkedin.com/in/hoangvannam