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Product Marketing Executive-#2306

Client Information

100-500

Our client is US food company

Job Information

Product Marketing Executive

Duties: 

  • Assist in new product development, line extensions, market development and product launches
  • Tracks sales performance and provide post-mortem report
  • Works with necessary functional groups to ensure the proper implementation of marketing plan (e.g. sales, pricing, promotion & distribution programs
  • Assist to conduct Voice of Customer to improve customer understanding in order to identify new product opportunities and gaps
  • Assist to develop and purchase POSMs, allocation and delivery
  • Tracks and monitors monthly sales performance for individual products assigned
  • Assist in implementation of all promotion campaign details and special project (PR, trade marketing)
  • Tracks and reports promotional activities; coordinates analysis details for file records and planning
  • Assist with coordination of special department projects:

- Benchmark studies, focus group & related research projects

- Customer workshops, seminars

- Internal and external product testing

- Joint marketing/ PR campaigns

  • Monitors initial forecasts of new products and makes recommendations for adjustments for the first year product is on the market
  • Implement NPDs through Customer Care Center (C3)
  • Work with Technical and Sales Associates to execute any promotional activities to drive sales growth, track performance and provide recommendation for future improvement
  • Work closely with regional associates to share NPD issues and successes
  • Support Product Coordinator for IBP implementation by submitting reports before dateline
  • Submit weekly WIP (work in progress) report to update status and alert manager on possible risks/opportunities 
  • Any other tasks as assigned by superior

Education, Experiences and Skills:

  • BA degree in Marketing from a recognized university
  • 1-2 years minimum marketing experience in foreign/multinational fast moving consumer products (FMCG) environment.
  • Fluency in English.
  • Knowledge of marketing theory
  • Marketing experience and program planning & executive skill
  • Good English and computer literacy
  • Good team player with strong communication skills
  • Willingness to travel, mainly within Vietnam

Functional Technical Competencies:

  • Solution selling
  • Market Knowledge
  • Product Management
  • Marketing Management
  • Financial Acumen
  • Strategic & Process Acumen
  • Customer service

General Information

Ho Chi Minh

Food and Beverage

Experienced

Marketing / PR / Advertising / Communications

Negotiation

Contact Us

Tuyen Nguyen

tuyen.nguyen@headhuntvietnam.com

0909953121

Product Marketing Executive

Negotiation

Ho Chi Minh

Food and Beverage

Marketing / PR / Advertising / Communications

Experienced

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