- Accountable for the marketing plan (Product, Price, Distribution, Promotion) and for part of the financial objectives. Owns the Category-specific Annual Operating Plan in Vietnam. Has overall responsibility for Vietnam market performance. Analyze and anticipate the market and competitor's evolutions. Marketing Strategy for business in Vietnam and various marketing programs and implement it.
In charge of the small domestic appliance category and manage all of the marketing activities and programs. In addition, contribute to further build and expand the market position in Vietnam.
Responsible for product families in line with the company vision, strategy, and objectives. In addition, surely manage to implement the actions in order to achieve these with closely working with the SBU and relative functions (factory)
Cooperation with the SBUs (product strategies, development, communication, quality levels, etc.) must be based on the Vietnam market demand and opportunities.
Determine product portfolio and manage Product Introduction Process together with Category/ Business unit and strategy within the Vietnam market and in line with the organizations' strategic intent and values.
Develop an Annual Marketing Plan that includes sales objectives (value and volume), consolidated and operating margin objectives, distribution strategy, Marcom, merchandising, marketing expenses, etc. in line with company vision and strategy.
Determine pricing based on the framework, including benchmark to ensure profitability.
Conduct regular reviews of key marketing performance indicators and develop effective action lists.
Manage product life cycle including phase-in/out.
Manage to implement the approved marketing programs (including new product launch, Advertising campaign, various sales promotion activities, etc.) and maximize it’s
Closely monitor the competitive activities and quickly take an action together with relative functions, especially, the Sales dept..
Analyze and grasp the current situation (sales performance, competitive actions, etc.), and take necessary actions in a timely manner. In addition, prepare the Monthly Operation Comments.
Periodically provide reports about the progress of the business (sales performance, margin development, expenses, etc.) and key activities to managements vis various reports.
Control the marketing expenses within the approved budget
Work closely with the key managers in the relative functions and surely tackle issues in responsible area, especially, the CS/ASS to minimize quality issues and negative impacts from eventual quality issues.
Provide product training to sales force, distributors, and promoters..if needed.
Make optimal use of Marcom tools provided by BU (i.e. Brand, ATL, PR, Internet, POS..)
Develop a 3 to 5 - year strategic plan and annual marketing plan for the responsible product families.
Manage to development and implementation of locally relevant promotion and mass communication and merchandising programs.
Track key figures (sales, margin and market share, etc) of the responsible product families, and prepare a proposal for eventual corrective action
Manage the planning of product assortment development and price and channel strategy
Manage continuous tracking of the changes relate to the responsible product families -- consumer needs and preferences, competitive situation, etc.
Min 5 years of experience in Marketing.
University level with Business / Strategic Marketing
Excellent knowledge of the market scenario, customers and competitors
Strong leadership competencies
Entrepreneurial drive for growth
Excellent people management skills
Ability to manage problem-solving
Excellent command of written and spoken English or Chinese.