Making and maintaining good contacts with media owners, such as newspapers,
magazines and websites.
• Working with the client and the account team to understand the client's business
objectives and advertising strategy;
• Liaising with the creative agency team, clients and consumers to develop media strategies
• Making decisions on the best form of media for specific clients and campaigns;
• Undertaking research and analysing data using specialist industry resources;
• Identifying target audiences and analysing their characteristics, behaviour and media
• Presenting proposals, including cost schedules, to clients.
• Evaluating the effectiveness of campaigns in order to inform future campaigns
• Recommending the most appropriate types of media to use, as well as the most effective
time spans and locations
• Have 1 - 2 years experience in advertising field as the same position
• Level of language proficiency: Good verbal, presentation-style and written communication skills in both English & Vietnamese.
• Having knowledge in Digital field
• Have some skills: Marketing research, data Marketing analysis
• Enable to make strategic communication plan
• Enable to make digital plan following the brief
• Manage social listening report
• To make media report for each campaign
• Have knowledge about TV media and planning
• Good communication