Requirement information if relevant to the position:
- Working place: HCM.
- Minimum 3 years of experience as Marketing Manager at a Cosmetic Company
- BA Degree.
- Strong leadership and Communication
- Fluent in English both written and spoken.
- Proficient in MS Office.
- Achievement and accountability for brand targets, contribution level by counter and channel
- Tracking of sales on monthly basis by brand, by category, by SKU. Key reports include: retail & wholesale sales analysis, by channel and contribution (%) by SKU
- Evaluated by Net sales up to Net profit tracking reports versus set targets
- To increase profitability of brands via controlled usage of discounts & sales off, duly evaluated by discount % utilized tracking reports
- Develop brand specific marketing calendar
- Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events
- Annual A&P budget preparing and managing of spend
- Develop and provide marketing collaterals (i.e. POS, display etc)
- Devise customer recruitment plans for each brand – e.g Workshops, Promotional Activities…
- Devise customer retention programs and CRM and CRM brand‐specific activities to drive brand sales
- Accountability for brands’ inventory levels in order to maintain healthy inventory turnover ratio, evaluated by SLOB report & to be indicated measurability for that year
- Accountable for stock forecasting for existing and new products, evaluated via forecast accuracy report, measurability will be shared for the year
- Stock management to ensure all POS are well stocked & no potential loss of sales, measurable by SOH by POS weekly/ monthly report
- No shrinkages or stock at counter or at designated event areas
- Build a strong BA team to continuously increase UPT, APT & AUR
- Training of said team in soft skills & required new product briefs
- Ensuring the team offer the best service to customers and validate thru Mystery Shopper exercise
- Implement effectively the CRM management measurable via increasing the % sales contribution of loyal customers from current
- Able to react to change productively and handle other essential tasks as assigned
- To have a strong and good working relationship with the Principle and Trade
- Involvement to simulate and activate full business plan proposal for any new identified brand under Cosmetic Division
- Spearhead online sales segment to be identified % to annual net sales
- Develop the corporate sales channels via 3rd party