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Marketing Manager -#1230

Client Information

100 -500

Company specializes in providing products, cosmetics and functional foods with effects mainly focused on caring for the body

Job Information

Marketing Manager

-

Requirement information if relevant to the position:

  • Working place: HCM.
  • Minimum 3 years of experience as Marketing Manager at a Cosmetic Company 
  • BA Degree. 
  • Strong leadership and Communication
  • Fluent in English both written and spoken.
  • Proficient in MS Office. 

Job Description:

NUMERICAL OBJECTIVE:

  • Achievement and accountability for brand targets, contribution level by counter and channel
  • Tracking of sales on monthly basis by brand, by category, by SKU. Key reports include: retail & wholesale sales analysis, by channel and contribution (%) by SKU
  • Evaluated by Net sales up to Net profit tracking reports versus set targets
  • To increase profitability of brands via controlled usage of discounts & sales off, duly evaluated by discount % utilized tracking reports

MARKETING:

  • Develop brand specific marketing calendar
  • Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events
  • Annual A&P budget preparing and managing of spend
  • Develop and provide marketing collaterals (i.e. POS, display etc)
  • Devise customer recruitment plans for each brand – e.g Workshops, Promotional Activities…
  • Devise customer retention programs and CRM and CRM brand‐specific activities to drive brand sales

INVENTORY MANAGEMENT:

  • Accountability for brands’ inventory levels in order to maintain healthy inventory turnover ratio, evaluated by SLOB report & to be indicated measurability for that year
  • Accountable for stock forecasting for existing and new products, evaluated via forecast accuracy report, measurability will be shared for the year
  • Stock management to ensure all POS are well stocked & no potential loss of sales, measurable by SOH by POS weekly/ monthly report
  • No shrinkages or stock at counter or at designated event areas

 BA MANAGEMENT:

  • Build a strong BA team to continuously increase UPT, APT & AUR
  • Training of said team in soft skills & required new product briefs
  • Ensuring the team offer the best service to customers and validate thru Mystery Shopper exercise
  • Implement effectively the CRM management measurable via increasing the % sales contribution of loyal customers from current

OTHERS:

  • Able to react to change productively and handle other essential tasks as assigned
  • To have a strong and good working relationship with the Principle and Trade
  • Involvement to simulate and activate full business plan proposal for any new identified brand under Cosmetic Division
  • Spearhead online sales segment to be identified % to annual net sales
  • Develop the corporate sales channels via 3rd party

General Information

Ho Chi Minh

FMCG

Manager

Marketing / PR / Advertising / Communications

Negotiate

Contact Us

Marketing Manager job closed

Dung Pham

dung.pham@headhuntvietnam.com

+84 (028) 38244744 ext 112

Marketing Manager

Negotiate

Ho Chi Minh

FMCG

Marketing / PR / Advertising / Communications

Manager

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