Build and execute marketing strategies for long term, mid-term and short term.
Manage channel marketing budget and expenses including forecast accuracy.
Through the overall company management planning, work out program strategies of a year to week term. On the basis of scientific allotment, maximize sales and profit within limited broadcasting time.
Analyze product sales data and viewer ship rate for promoting efficiency of goods and program scheduling.
Monitor merchandising efforts at retail and conduct pre and post-launch analysis to drive improvement.
Analyze sales reports and market feedback from internal and external sources to identify key issues, trends, opportunities and market share growth/decline for use in marketing and sales planning purposes.
Lead sustainability customer incoming through brandvalue rising by advertisement, public relationship and JV brand strategy.
Attract new customer and exiting customer through using seasonal marketing issue, festival, event.
Plan and do customer research, data analysis for evaluation of products and broadcasting programs. Ultimately support to increase sales and customer satisfaction through it.
Track market and home shopping channel trends and adjust channel strategies accordingly. Monitor and analyze competitive activities, including price, promotion, new products and merchandising.
Requirements
Bachelor’s degree in Marketing, Communications, Business Administration or related areas.
At least 2 years in a supervisory or managerial marketing role.
Experience in design and running marketing campaign, especially promotion campaign.
Good knowledge of home shopping business or TV business or ecommerce is a prefer.