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Marketing Manager [Brewery]-#2598

Client Information


Our client is leading in FMCG

Job Information

Marketing Manager [Brewery]


  • Coordinate with Division Marketing in developing Marketing strategies and implementing Marketing activities
  • Monitor and analyze market trends;
  • Study competitors' products and services;
  • Identify target markets and developing strategies to communicate with them
  • Prepare and manage marketing plans and budgets
  • Manage the marketing team


1. Planning

  • Lead the development and execution of marketing plans, with the objective of strengthening equities, relevance and awareness for brands with limited resources and distribution.
  • Lead the development and execution of through the line programs aimed at creating relevance and driving consumption for brands handled
  • Influence top-management decisions on budget and brand growth opportunities via thorough industry research and comprehensive financial analysis.
  • Lead the conceptualization & implementation of company programs resulting in the brand’s significant increase in sales volumes and market share.

2. Product Marketing

  • Manage Marketing-Initiated Activation categories ranging from Large-scale Events to Consumer promotions in different trade channels
  • Lead cross-functional teams in spearheading a pilot Promo Management System that will monitor all inventories of promo-related items (Merchandising materials, Event-related items, etc.) in all Company Sales Offices nationwide.
  • Manage all Activations of Brewery ranging from nationwide consumer & trade promotions, special events, annual programs, sponsorships, to co-marketing partnerships and other initiatives that exceeded targeted volumes while maximizing return of investments through strict implementation of a cost/case rate analysis and advanced evaluation metrics.
  • Spearhead numerous consumer promotions that increased company's monthly outlet average volumes.
  • Implement the Beer Tasting and Brand Focused Program that helped the brand penetrate new outlets

3. Competitive Analysis    

4. Digital Marketing

5. Organizational Team Development


  1. Education
    Bachelor's/University degree in Marketing or equivalent training.
  2. Work Experience
    Well-experienced in the areas of Marketing with at least 3 years in similar position in beverages/wine/beer industries or FMCG.
  3. Skills required
    • Thorough knowledge of Marketing techniques and concepts and business practices in Vietnam.
    • Think creatively
    • Effective English oral and written communication skills
    • Competency in Microsoft applications including Word, Excel.
    • Personnel management skill.

General Information

Ho Chi Minh

Food and Beverage


Marketing / PR / Advertising / Communications


Contact Us

Marketing Manager [Brewery] job closed

Thuy Pham



Marketing Manager [Brewery]


Ho Chi Minh

Food and Beverage

Marketing / PR / Advertising / Communications


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