- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (website, social media pages, email campaigns, and responses etc.).
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness. Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and update website.
- Collaborate with designers to improve user experience.
- Maintain partnerships with media agencies and vendors.
- Prepare comprehensive marketing plan (annual, quarterly, monthly, annual holiday) that align with company goals.
- Support sales team with up-to-date and aligned marketing materials.
- Plan, create, and oversee the design, content, and production of all marketing materials.
- Plan promotional and awareness campaigns and support.
- Monitor, track, and document campaign results; analyze data/returns/customer response
- Cultivate and integrate new ideas and campaigns that align with current and future sales goals.