Online: 

• Assist in the formulation of strategies to build a lasting digital connection with consumers. 
• Plan and monitor the ongoing company presence on social media (website, social media pages, email campaigns, and responses etc.).
•  Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.  Be actively involved in SEO efforts (keyword, image optimization etc.) 
• Prepare online newsletters and promotional emails and organize their distribution through various channels. 
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Maintain partnerships with media agencies and vendors.

Offline:

• Prepare comprehensive marketing plan (annual, quarterly, monthly, annual holiday) that align with company goals.
• Support sales team with up-to-date and aligned marketing materials.
• Plan, create, and oversee the design, content, and production of all marketing materials.
• Plan promotional and awareness campaigns and support.
• Monitor, track, and document campaign results; analyze data/returns/customer response
• Cultivate and integrate new ideas and campaigns that align with current and future sales goals.