The marketing Director holds ultimate responsibility for the organizations
marketing activities and oversees the development and delivery of a fully
integrated marketing strategy for the business.
Duties
include:
- 1. Marketing plan
- Design, implement, and facilitate annual marketing plan for the firm.
- Support and facilitate development and implementation of section
business/marketing plans.
- Translating business unit objectives and strategies to develop brand portfolio
objectives, strategies and plans to facilitate business unit growth.
- Develops marketing strategy, based on knowledge of establishment policy,
nature of market, copyright and royalty requirements, and cost and markup
factors.
- 2. Marketing budget
- Plan and administer the firm’s Marketing Operations budget.
- support development of regional marketing budgets.
- 3. Manage marketing suppliers
- Negotiates with media agents to secure agreements for translation of
materials into other media.
- Edits materials according to specific market or customer requirements.
- Develop promotional materials including marketing collateral and print
copies.
- 4. Oversee business development activities
- Efforts through Business Development Coordinator
- Assisting attorneys in strategic planning for client presentations, beauty contests, etc.
- Offer coaching for prospective client meetings, presentations, etc.
- Work with regional offices on designing and implementing prospecting and
client contact systems.
- 5. Oversee corporate communications activities
- External communications and systems
- Internal communications and systems
- Public relations efforts
- External vendors and consultants
- 6. Manage marketing dept
- Supervise your staff
- Make staffing and hiring decisions within marketing department.
- Build and develop a marketing team which is competent, commercially astute,
dedicated and efficient.
- Manage day to day activity with PR, press and marketing communications
agencies.
- 7. Develop and administer marketing database
- Includes client and prospect information, mailing list applications,
access to financial reports, etc.
- 8. Develop business unit
- Develop and deliver insightful presentations and strategies to the
business unit and executive committee where appropriate.
- Ensure the integration of the business unit marketing function within that of
the greater group, and ensure that the business unit optimizes its use of
shared and support services.
- Assist the business unit to meet its objectives, live the values and culture
and to practice company policies.
Requirements of
the role:
- Bachelors or Mastersdegree in Marketing
- Professional chartered marketer
- Proven track record of success in senior marketing roles.
- Confident, driven and dynamic leader.
- Entrepreneurial mindset with the ability to spot original branding
opportunities.