1. Overall Responsibilities

The Licensing Sales Manager plays a pivotal role in working together with the Partner, Licensing to achieve the goals and objectives set by the Company.

Through effective planning and budgeting, the Licensing Sales Manager will strive to achieve his/her quarterly/annual revenue target.

In addition, he/she will devise sales strategies and techniques to reach out to potential clients and generate leads for the Company, thereafter turning the leads into business deals. He/She will also be responsible for servicing the client and establishing excellent relationship with the clients.

2. Main Responsibilities

 a) Sales & Business Development 

- Direct sales responsibility (by brand, country or category, depending on company’s strategy) inclusive of quarterly targets, due diligence obligations related to thorough knowledge of product and prospective clients.

- Perform all sales planning & reporting functions inclusive of pipeline building, gap analyses, forecasting and re-forecasting as required by company and its clients, market/brand/category reports evaluating sales environment and prospects, projections related to existing or new businesses, evaluation of new opportunities and/or brand extensions.

- Develop expertise in relevant areas required to maximize performance combined with building brands and a sustainable business.

b) Client Management and Service

- Management of clients inclusive of ensuring full compliance on Licensors’ policies, procedures, guidelines and supporting licensees in fulfilling obligations and maximizing performance.

- In consultation with Partner, Licensing design appropriate business management calendar inclusive of sales strategy, marketing activities, brand-building objectives and manage team activities related to client services, licensee sell in, retail programs, sell-through support etc.

- Report to Partner, Licensing on all key initiatives, reporting requirements, compliance monitoring, and other core functions as related to client management.

c) Monitor Licensee Obligations

Conduct regular business review with key licensees to ensure product development, product penetration to all distribution channels, advertising and promotion plans are rolled out as per contractual obligations.

d) Retail Visibility for Brands/Licensed Products

- Work closely with marketing team to cultivate and direct key retail accounts on behalf of Licensor and its partners, working closely with all stakeholders to build appropriate retail relationships and secure prominent product placement at retail.

- Work with marketing team and partners to devise a meaningful marketing calendar to promote the licensed products as well use appropriate and approved marketing collaterals to support products at retail.

e) Account Receivables

Work with Finance team to ensure that licensees remit the License Fee and submit monthly/quarterly royalty report on time

3. Qualifications

- University degree in relevant field or extensive professional experience

- 4 – 5 years in sales or marketing and related brand management responsibilities

- Track record of sales achievement

- Strong organizational, presentation and team leadership skills

- Fluency in all Microsoft applications & database solutions

- Personable and diplomatic in handling clients from all levels