Job Description:
- The BDA reports directly to the company Asia Business Development Manager and works closely with the country distributor team.
Job Responsibilities:
The job objective is to increase the overall country sales by being equally adept in, and executing the below 3 functions:
1. Business Development:
- Serves as the in-country liaison to the Asia Business Development Manager
- Identifies and pursues sales growth opportunities across retail, e-retail and HORECA channels (to be sent back to HQ every month)
- Identifies opportunities for sales promotional activities such as in-store promotions, product sampling, and new product launches
- Supports distributor in sharing product knowledge with key customers and participates in joint meetings with the distributor’s sales team
- Conducts regular store/market visits
- Participates in Joint Sales Meetings with Distributors Sales force and engages end-customers / buyers (however does NOT discuss any commercial terms, contracts etc as that is the Distributors’ Sales person responsibility)
2. Standard Company Operating Procedures:
- Implements Standard company SOPs
- Assists the distributor in their monthly ordering
- Is well-versed in company’s logistics and shipping procedures as well as the distributor’s
- Ensures a streamline inflow and outflow of products, mitigating product wastage, expiries
- Assists the Distributor with inventory management
- Prepares Monthly inventory and sales reports
3. Marketing and Brand Support in country:
- Serves as the liaison to the company Marketing Manager
- Continuously assesses the competitive landscape (marketing activations, promotions,)
- Implements the company marketing local activations ( in-store, events, market-data gathering)
Job Requirements:
The BDA must be a sales-driven and an effective communicator in English and the local language, with a background in consumer goods sales or marketing.
- Excellent local language and English language oral, written, and presentation skills
- 3-5 years in FMCG Sales or Marketing
- Proficiency in Excel, Powerpoint
- Excellent understanding of numbers and proficiency with spreadsheets
- Fluency with Google Docs, Inventory management
- Local national proficient in country demographics, trends
- Previous national sales experience
- Strong relationship management skills (stakeholders, key clients)
- Results-driven
- Initiative taker and problem-solver
- Flexible and adaptable approach
- Solutions’ driven
Benefits:
- The candidate will be employed by local distributor, but fully dedicated to the company
- Candidate will have Company email and included in all Company meetings (monthly via Zoom, any in-person meetings necessary in Dubai)
- Candidate will attend Company orientation in Dubai to learn about the product, meet the team