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Head of Marketing-#395

Client Information

500-1000

Our client is leading in Advertisement/media

Job Information

Head of Marketing

  • Create and manage all aspects related to local and global area marketing for the Client Cineplex brand in multi-channel marketing across disparate consumer and business segments.
  • Leadership and development of 9-person cinema marketingorganization along functional verticals: CRM/VOC, branding & strategy, online & interactive, concessions & program development, and creative support services
  • Identify, develop, and optimize advertising mix across various channels: OOH, mobile, digital and street
  • Develop and activate monetization strategy across various interactive channels: mobile, desktop, and social media
  • Lead online and offline concession and box office product conceptualization, creative, implementation, and optimization
  • Cultivate mutually-beneficial business relationships with local and international partners in various tactical and strategic marketingalliances
  • Develop fully-integrated pre- and post-launch marketingprograms for new cinema locations resulting in 3 successful new site launches
  • Collaborate with 30-plus member cinema management teams at 10 sites nationwide to create tailored global and local area marketingactivities
  • Successfully launched a comprehensive customer loyalty program
  • Manage external agency scope of work, contract negotiation, and key deliverables
  • Strategic contributions to disparate global client businesses internal and external stakeholders in preparation for Vietnamese market entry initiatives

General Information

Ho Chi Minh

Advertisement/media

Director

Marketing - Promotion - Advertising

$3000-4000

Contact Us

Head of Marketing job closed

Pham Phuong Thuy

thuy.pham@headhuntvietnam.com

+84(08)38244744- ext 113

Head of Marketing

$3000-4000

Ho Chi Minh

Advertisement/media

Marketing - Promotion - Advertising

Director

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