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Head of Brand Marketing-#2110

Client Information


A B2C e-commerce start up with intensive focus on Customer Services and social aspects of Shopping. We believe online customers anywhere deserve to be cared as offline ones. Our passion is to bring happiness and value for each customer, and become a trusted shopping destination of every family in Vietnam.

Job Information

Head of Brand Marketing

The Head of Brand Marketing is responsible for defining and communicating our brand externally and internally. S/he will develop and execute the company’s brand strategy for B2C sales, Marketplace seller acquisition, and employee branding. S/he will lead our brand, communications, and social media team and work to create a cohesive brand image across teams, which will drive our engagement and outreach strategy. The successful candidate will have a proven track record of developing a brand, leveraging strong industry relationships.

·         Improve our visibility in the media, maintain our brand image, and build and maintain trust amongst the industry, as well as work cross-functionally on creative content.

·         Develop a comprehensive strategy to drive brand awareness that reflects a strong understanding of our brand, customer and business needs.

·         Drive brand messaging and content ideas on site and social. Partner with creative and content team to define brand guidelines across all customer touchpoints

·         Leverage marketing agencies and internal teams to develop concepts that are brand right while engaging to customer.

·         Lead idea generation for events and opportunities. Leverage existing relationships to drive those opportunities.

·         Develop mechanisms for reporting performance back to the business

Basic Qualifications

·         Bachelor's degree or higher

·         5+ years of work experience. Preferably 10+ years of combined experience in FMCG or eCommerce and brand marketing.

·         Demonstrated track record of successfully building a brand, working cross-functionally with marketing and creative teams

·         Ability to manage a budget and work across channels to set and report on KPIs

·         Consistently come up with big ideas and cultivate an environment of idea generation within the team

·         Have the ability to influence both internally and externally

Have the ability to execute in the short-term while simultaneously developing long-term strategy

General Information

Ho Chi Minh



Marketing / PR / Advertising / Communications


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Head of Brand Marketing job closed

Van Anh



Head of Brand Marketing


Ho Chi Minh


Marketing / PR / Advertising / Communications


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