JOB PURPOSE

• Handle assigned brands/products.
• Leads the Category Group in delivering volume, market share & profit targets
• Leads the Category Group in developing effective Marketing Strategies and Plans
• Allocates resources appropriately within the Category Group to deliver business results
• Leads the recruitment, performance and development/training program of the Category
• Leads process & systems development/improvement in the Category
• Collaborates with various functions setting & implementing the Category/ Brands’ OGSM

RESPONSIBILITIES

• Strategic Planning
• Category Management
• Creative & Marketing Research Activities
• New Product/Brand Development
• Project Management and Cross Function Works
• Marketing Intelligent
• People Management