Job Description:

• Establish, implement and measure the effectiveness of mobile app advertising initiatives to drive adoption and engagement of a mobile app.

• Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth via paid and owned channels) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems).

• Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including cost to acquire, quality of the traffic by source, and return on investment.

• Build, develop and maintain relationship management with suppliers, agencies and multiple top mobile ad networks (e.g. Google).

• Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.

• Collaborate closely with technical, business, and support teams to manage simultaneous time sensitive projects.

• Demonstrated ability to create innovative new marketing programs and/or partnerships that generate results.

• Strong time management skills, competing priorities simultaneously.

• Strong analytical skills; bias toward decision making based on data, and high proficiency with Excel and using it to configure, analyze, and present data.

• Willing to make things happen quickly with teams and partners.

• Superior verbal and written communication skills with extreme attention to detail.

Job Requirements:

• At least 3 years+ of work experience in digital marketing. Prefer 1 year experience at supervision or leader level.

• Strength performance campaign management skills with deeply understanding about ads platforms, tracking tools, social platforms operation, data analytic & reporting.

• Having knowledge with mobile app/ digital transformation is a big plus.

• Logical thinking, passionate, ready to learn new things, under high pressure in start-up working place.

• Fluent English.