• Develop and implement strategic Sales plans and forecasts to achieve corporate objectives for products and services.
• Develop and manage sales operating budgets.
• Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.
• Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Achieve satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
• Ensure effective control of sales results, and take corrective action to guarantee that achievement of sales objectives falls within designated budgets.
• Oversee and evaluate market research and adjust sales strategy to meet changing market and competitive conditions.
• Monitor competitor products, sales and marketing activities.
• Establish and maintain relationships with industry influencers and key strategic partners.
• Provide weekly and monthly reports of commercial activities to MD and AMD.
• Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
• Direct sales forecasting activities and set performance goals accordingly.
• Direct staffing, training, and performance evaluation to develop and control sales programs.
• Direct market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
• Represent company at trade association meetings to promote product.
• Meet with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
• Coordinate liaison between sales department and other sales related units.
• Analyze and control expenditures of division to conform to budgetary requirements.
• Assist other departments within organization to prepare manuals and technical publications.
• Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
• Review and analyze sales performances against programs, quotes and plans to determine effectiveness.
• Direct research in market intelligence and business development
• Clear targets and timeline for each project
• Close supervision and direction for all product managers to ensure good results.
• Look after corporate interests at all times and contribute towards corporate developments and address issues across departments for problem solving

Authorization:

• Manage all employees of Commercial Department
• Organize and assign tasks to all employees of COM Department
• Propose suggestions to upgrade work