PURPOSE OF THE JOB:

-Support the generation and dissemination of Consumer knowledge in order to facilitate the development if insights that lead to the development of new business opportunities and products.

JOB DESCRIPTION:

-Actively conduct consumer information gathering and participate and run idea generation.

-Create concise project briefs for approval.

-Foster open attitude through regular presence in the organization and ensure constant and proactive communication of C.I work.

-Ensure proactive networking with other affiliates and PMI in order to create awareness for business principles within areas of responsibility.

-Run the 3-I-Workshops and drive the Innovation Targeting with business planning.

-Actively collaborate with brand group/project leaders throughout the process in order to identify brand specific needs for deeps consumer understanding and sales specific needs for deeper consumer information.

-Collaborate with new products team for the consumer insight activities and activate external resources from agencies.

-Serve as principal point of contact in in regards to Nielsen Retail Audit. Manage vendor to ensure quality output and audit methodology.

REQUIREMENT:

-College/ University Degree

-2 to 5 years experience

-Fluent in English and Microsoft Office tools

Reports to: CI Manager