Job Purpose

• Handle assigned category
• Define category growth strategies, build short term and long term plas and propose tactics to achieve growth targets, delivering volume, market share. Finalize the budget allocated by brand within category
• Establish and manage the annual plan of category. Ensure the brand goals and initiatives are in line with category strategies
• Define category growth targets and consolidate, allocate the brand growth target within category.
• Oversea the brand management in the category and is responsible for overall category achievements that includes the volume, revenue, market share, brand equity as well as profit and loss of category.
• Lead, guide, mentor and prioritize the work of brand managers; ensure the appropriate tools for developments are readily available for execution.
• Monitor the industry and competitive landscape to ensure category offerings continually possess competitive advantages.
• Manage the SKU rationalization and brand prioritization efforts in the category
• Identify cross-leverage opportunities of brands in the category and lead the initiatives in joint brand promotions/program to achieve better business results.
• Drives the evaluations of financial returns on marketing spend.
• Follow up and ensure DME used effectively and efficiently within category
• Work closely with Sales, R&D and Finance in a cross-functional team to develop new products: provide inputs on market and consumer to identify new product innovation opportunities, develop business case and financials, execute successful market launch
• Ensure cross function coordination between marketing and interfacing departments and monitors brand alignment throughout the organization.
• Provide category achievement progress to CMO and other top management
• Leads the recruitment, performance and development/training program for brand manager
• Leads process & systems development/improvement in the category
• Collaborates with various functions setting & implementing the Brand’s OGSM

Job descriptions:

Strategic Planning:

• Build Annual Marketing Plan for the assigned category.
• Build Annual Marketing Plan for the assigned brand.
• Build Annual communication Plan for the assigned brands within category.

Category Management

• Propose, develop and conduct the Marketing program of assigned brand in category.
• Propose, develop and monitor the implementation of activations that convey the brand promise/value to consumers
• Establishing the brand portfolio and product portfolio in category
• Propose, develop and monitor the implementation of the consumer activation or promotions to build connection with consumers.
• Analyze the opportunities and propose the development of new brand, new products within category
• Follow up and analyze the development of the assigned category (brand health, sales, market share, profit and loss) and propose suitable programs.
• Propose, develop and implement tactical program to drive volume by periods, regions.
• Follow up and ensure DME used in category and brands effectively and efficiently.

Creative & Marketing Research Activities:

• Initiate develop creative, media & research briefs and brief to Agencies.
• Work and follow up with Agencies in developing TVC, packages, POSM, communication vehicles that fit with product communication.

Project Management and Cross Function Works

• Coordinate and lead internal and external partners to ensure projects done properly and at high quality.
• Coordinate with Trade Marketing Managers and CDD to forecast sales and communication means at channels.
• Coordinate with other Departments for relative projects.

Marketing Intelligent

• Monitor the industry and competitive landscape to ensure category offerings continually possess competitive advantages.
• Follow up, visit markets and analyze feedback from customers, consumers, then propose solutions.
• Build relationship with suppliers, agencies and other partners to get competition information as well.

People Management

• Build a strong team that work well together.
• Set up KPI to evaluate subordinators’ performance annually.
• Appraise subordinators’ performance annually or on ad-hoc period.
• Supervise BM and subordinates to ensure they handle their responsibilities at the highest performance.
• Support subordinates to carry assigned jobs better.
• Train and coach subordinates to develop their knowledge, skills and competencies at optimal level.
• Plan & propose the training areas for subordinates to develop their competencies that fit with their career path development.

Requirements:

• 3 to 4 years in Marketing Manager/Marketing Director position in FMCG, Beverage preferred with good achievement and strong leadership
• Cautious, diligent, having high working responsibility spirit, well-organized, creative.
• Major in Marketing field, MBA preferred
• English C level, good knowledge in computer skill
• Good communication & negotiation skills
• Strategic thinking
• Category Management skills
• Brand Management skills
• Consumers Understanding
• Product and brand concept development
• Market Segmentation know ledges
• GTM understanding
• Creativeness
• SWOT Analytical Skills and problem solving
• Fundamental finance
• Media skills and research skill
• Good leadership
• Be creative within frameworks and rules