headhunt vietnam logo Leading to Bridge

Brand Manager - Product Manager-#1139

Client Information

500-1000

Our client is leading Retail industry

Job Information

Brand Manager - Product Manager

Job Description:

  • Coordinates new product development activity within established product development policy guidelines, in-house procedures and agreed timing schedules to all departments concerned.
  • Generates new ideas and conduct new product search methods regularly. Evaluates and reports results obtained from advertising, promotions, or publicity for assigned products
  • Reviews performance of existing products and recommends products improvement or elimination accordingly.
  • Regularly monitors target audiences’ product acceptability level in coordination with R&D.
  • Ensures that the product and its packaging conform to all relevant legal requirements and to trademark regulations.
  • Subjects product packaging to annual reviews (or more frequently as directed) concerning graphic design, pack structure, handling characteristics.
  • Conducts briefing to packaging designers regarding thorough market information including communication objectives, all pertinent product information, and all pertinent production/supply information.
  • Develops and recommends pricing strategy for the product menu. Ensures that product pricing is consumer-oriented, based on perceived value of the products and provides an adequate profit margin.
  • Develops and implements approved communication and sales promotions activities for products part of the annual brand marketing plan so that they contribute effectively to the achievement of topline and bottomline goals of the company
  • Prepares short and long-term forecasts of product volume before the execution of any communication & promo activities. Reports promptly variations on above forecasts to Purchasing and Production Departments.
  • Ensures that adequate supplies of merchandising/sales promotion materials are available to enable distribution to be completed before the start of the marketing activities.
  • Communicates promotional activities to all department concerned through written brief, selling aids, support materials, etc.
  • Coordinates and relates programming of promotional activity with operations selling activity.
  • Monitors promotional activities regularly in terms of product awareness & trial level and product perception level.
  • Maintains an adequate control over expenditure of approved advertising budget.
  • Ensures that all promotional materials conform to all relevant legal requirements and to trademark regulations.

Job Requirements

  • Educational Attainment: BS in Management, Marketing
  • English: proficiency in 4 skills: listening, speaking, reading & writing
  • Computer: MS. Office
  • Experience: at least 3 - 5 years experience in Developing and Implementing Product Plans and Communication Plans, preferably with knowledge/experience in Restaurant Operations and preferably with experience in a Supervisory/People-handling position.
  • Technical skill: have experience handle or closely working with media planning team who support launch and sustaining awareness for new products' launch.
  • Soft skills: adaptable, high tolerance under stress, proactive, interdependence, good coaching skill

General Information

Ho Chi Minh

Food and Beverage

Manager

Marketing / PR / Advertising / Communications

Negotiate

Contact Us

Brand Manager - Product Manager job closed

Mr. Nam Hoang OR Thanh Trang

nam.hoang@headhuntvietnam.com OR trang.dao@headhuntvietnam.com

0907758782 OR +84 (028) 38244744 - ext 116

Brand Manager - Product Manager

Negotiate

Ho Chi Minh

Food and Beverage

Marketing / PR / Advertising / Communications

Manager

Follow us on linkedin


Field Application Engineer

Engineering | Experienced

Bac Ninh

Accountant

Financial / Accounting / Audit / Tax | Experienced

Ho Chi Minh

Sr. Business Development

Sales / Business Development / Account Management / Client Services | Experienced

Ho Chi Minh

Technical Support Engineer

Industrial Products | Specialist

Ho Chi Minh

Kế toán bán hàng

Financial / Accounting / Audit / Tax | Experienced

Ho Chi Minh

Go to top of page