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Assistant Trade Marketing Manager – On Trade & Digital Comms-#2518

Client Information


Wine, Spirits

Job Information

Assistant Trade Marketing Manager – On Trade & Digital Comms

1. Strategic Planning & Projects:

  • Synchronize consumer strategies and On Trade channel strategies to increase demand and trade support for our profitable growth.
  • Contribute to develop a trade channel strategy for Imperial Blue to be listed, displayed and activated (PROS-V) in a consistent manner in line with overall company guidelines and strategy, develop commercial planning calendar, to ensure that Imperial Blue is sold according to agreed priorities

2. Budgeting & Control:

  • Formulate operational plan with key activities and detailed budgets, track budgets, in order to ensure alignment with strategic guidelines and trade A&P efficiency without overspending.

3. Business Information & Intelligence:

  • Lead business environment watch, distribution channels and customer trends monitoring, customers / consumer insights from the field in order to ensure Imperial Blue offer's continuous alignment with market needs


4. Activation & POSM Visibility:

  • Implement visual merchandising (alignment with brand guidelines), develop seasonal schemes and promotion activities/ activations, be perceived as a legitimate “adviser” by the trade to engage outlets with consumers and provide added value to customers, in order to develop consumption of loyal target consumers and ensure attraction of new consumers:
    • Activation planning & execution in HCM, Central and South provinces
    • Trial/Sampling management and execution in HCM, Central and South provinces
    • POSM visibility management and tracking incl. GWP


5. Digital Communications:

  • Implement full year’s social media content calendar i.e. FB, YT, KOL channels to ensure on-brand communication and digital integration to support brand and trade activations
  • Assist PR amplification and communications for internal stakeholders






Knowledge and Skills Requirements:


Education / Experience:

  • BA in Marketing, or relevant
  • At least 3 years in Trade Marketing, Sales, Marketing at the equivalent position
  • Experience of work in multinational company, FMCG or beers/spirits industry is preferable


Specific Knowledge:

  • Fluency in English, high numeracy and computer literacy
  • Clear understanding of the concept of Sales and MKT in alcohol business or related fields
  • Excellent and effective communication, presentation, problem solving, interpersonal and analytical skills
  • Can-do, Result-oriented, proactive mindset
  • Love to socialize, teamwork
  • Can work under high pressure


Business Understanding:

  • Comprehensive understanding of consumer behavior, customer and category management
  • Comprehensive understanding of the on-trade universe

General Information

Ho Chi Minh



Marketing / PR / Advertising / Communications


Contact Us

Thi Duong



Assistant Trade Marketing Manager – On Trade & Digital Comms


Ho Chi Minh


Marketing / PR / Advertising / Communications


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