JOB PURPOSE:
- Understand the needs of the customers to achieve an agreed sales volume target in the Company market observation area
- To exploit potential to the full and secure the revenues of the Company
- To use high-quality service and professional customer care to bind customers and potential customers to the Mini marques, to the Company and to the sales consultant in person
- To make sure the customer base of the Company must be secured and continuously extended
JOB CONTENT:
Sales planning
- To analyse market potential and ensure exploitation of that potential
- To divide the company's market observation area into clearly defined sales consultant areas
- To implement standards / guideline values for new cars sales
- To set & develop an annual business plan which includes qualitative and quantitative targets for prospecting, sales and customer care
Personnel Management in Sales:
- To create and update organization and job descriptions in Sales
- To plan personnel requirements in Sales (recruitment / dismissal)
- To be involved in the selection of personnel
- To motivate the sales personnel
- To carry out regular feedback / check discussions
- To specify performance-based payment of commission for sales personnel
- To promote further training of sales personnel
Sales Organization and Supervision:
- To monitor standards / guideline values for new car sales
- To be responsible for the showroom (decoration, cars, and inventory replenishment methodology
- To assist customer satisfaction and loyalty – including handling "difficult" customer discussions
- To be responsible for handling complaints and legal problems
- Sales Check - Responsibility for Results
- To monitor sales volume and new car revenues on a continuous basis (daily /monthly report)/ To monitor business comparison data for new car Sales
Business Marketing
- Active marketing according to marketing mix: model, price and communication policies organisation
- To plan and execute BMW campaigns and other events in the Company
To plan and implement advertising campaigns and sales promotion measures