Report to: CEO

POSITION OBJECTIVE:

The  Publicity  Manager  will  work  closely  with  the  CEO  in  creating  and championing the communication,  publicity  and social media  strategies and plans across movie brands being released by the Company

KEY ACCOUNTABILITIES:

Publicity

• With support from CEO, create publicity and social media strategies for the Company’s releases.
• Provide strategic insight into overall marketing communications strategy.
• Nurture  and  retain  excellent  relationships  with  senior  media,  television, writers,  other  media  contacts,  local  celebrities,  hot  bloggers  and  other influencers.
• Research, develop, present and plan execution of innovative publicity plans
• and  compelling  story  ideas  of  individual  movie  launching  campaigns including  but not limited to  high profile  publicity events, releases,  reviews, media promotion and social media activities.
• Create and/or localize press materials; pitch and secure placement for movie releases in broadcast, print, radio and on-line.
• Develop and manage social media campaigns and social media vendors for channels such as Facebook, Twitter and other emerging word-of-mouth platforms.
• Monitor, capture, analyze, interpret and report social activity and trends. Identify and act on opportunities and threats in user-generated content, news and pop culture trends.
• Define key performance indicators and implement measurement, analytics, and reporting methods to gauge success.
• Continually  track  trends  and  scout  new  technologies  and  tactics  to  stay current with the changing role of public relations in an evolving digital/social media world.
• Work closely with Film Marketing team in order to ensure all publicity and social media communication aligned with creative and business strategy.
• Manage  Publicity  and  social  media  budget  and  work  with  Film  Marketing Manager to ensure spend fits in with wider marketing strategy.
• Coordinate with Distribution team to brainstorm and provide effective local title translations of all the releases.
• Provide additional support to CEO as assigned Corporate PR
• Planning  PR  strategy  (30%)  by  liaising  with  colleagues  and  external stakeholders, collecting and analyzing media coverage, etc.
• Implementing  PR  strategy  for  business  expansion  (40%)  by: researching,  producing,  and  distributing  media  pieces;  leading  PR  for new site launches; leading PR for new business lines; and managing the PR aspect of potential crises.
• Fostering community relations (30%) by leading CSR activities including but not limited to film festivals, charity movie screenings, and filmmaking classes, and fundraising drives.
• Other task requested by BOD

KNOWLEDGE, SKILLS, EXPERIENCE & REQUIREMENTS

• BA degree from an accredited college or university and 5 years experience in communications, marketing, public relations, digital media or advertising
• Demonstrated  experience  and  a  passion  for  the  social  technology  universe (i.e., Facebook, Twitter, YouTube, Instagram, Pinterest, etc.).
• Broad knowledge in movie, entertainment and multi media industries.
• Understanding of current key issues and industry challenges in media within and outside of the country.
• Superb writing skills are an absolute ‘must-have’.  Excellent communication and presentation skills
• Highly  creative  with  an  appreciation  for  high  quality  and  stylish  creative work.
• Confidence and effectiveness in working with senior executives and matrixed communication contacts.
• Evidence of strategic approach and robust project planning.
• Ability  to  cross-collaborate  and  work  as  a  member  of  a  team;  aptitude  to develop  and  maintain  strong  working  relationships  with  both  internal  and external stakeholders.
• Ability to work effectively under deadlines and juggle several assignments simultaneously.
• Ability to distinguish and behave with a good sense of decorum; acting as a brand ambassador is absolutely required.
• Energetic, with a great attitude.
• A willingness to work flexible hours in a fast-paced, ever-changing business Environment

CORE COMPETENCIES:

• Contributing to the Team - Actively participating as a member of a team to move the team toward the completion of goals
• Communication - Clearly conveying information and ideas in a manner that engages the audience and helps them understand and retain the message.
• Customer Focus - Making internal and external customers and their needs a primary focus of one’s actions; developing and sustaining productive customer relationships.
• Decision  Making  -  Committing  to  an  action  after  analysing  financial,  people  and  organisational information  and  developing  alternative  courses  of  action  based  on  logical  ass umptions,  facts,  and available resources