Responsibilities:

• Directly manage the sales & marketing team
• Develop and implement strategic marketing plans and sales plans and forecast to achieve corporate objectives for products and services.
•  Develop and manage sales/marketing operating budgets.
•  Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.
•  Develop and recommend clinical product positioning, and pricing strategy to produce the highest possible long-term market share.
•  Achieve satisfactory market share in relation to preset standards and industry and economic trends.
•  Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
•  Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions (other hospitals who are at the same category).
•  Monitor competitor products, sales and marketing activities
•  Establish and maintain relationships with industry influencers and key strategic partners.
•  Guide preparation of marketing activity reports and present to executive management
• Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.
•  Direct sales forecasting activities and set performance goals accordingly.
•  Direct staffing, training, and performance evaluations to develop and control sales and marketing programs.
•  Direct market channel development activity and coordinate sales distribution by establishing sales territories, quotas, and goals.
•  Represent company at trade association meetings / business events to promote product.
•  Meet with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
•  Coordinate liaison between sales department and other sales related units such as clinical and specialist departments.
•  Analyze and control expenditures of division to conform to budgetary requirements.
•  Assist other departments within organization to prepare manuals and technical publications.
•  Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
•  Review and analyze sales performances against programs, quotes and plans to determine effectiveness.
•  Direct product research and development.